Enter your acquisition spend and subscription economics to see CAC, LTV, the LTV:CAC ratio, and how long CAC takes to pay back.
Track these live, not in a spreadsheet. Mewayz bundles CRM, invoicing, analytics and all 150+ modules from $19/mo flat — 0% transaction fees.
Start free →A ratio of 3:1 or higher is generally considered healthy for a subscription business — you earn at least three times what it costs to acquire a customer. Below 1:1 means you lose money on every customer.
Average customer lifetime in months is 1 divided by your monthly churn rate. At 3% monthly churn, the average customer stays about 33 months. LTV then multiplies that by monthly revenue and gross margin.
CAC payback is how many months of gross profit per customer it takes to recover the cost of acquiring them. Under 12 months is typically considered strong.