Return on Investment (ROI) Calculator
Calculate ROI for ad campaigns, product launches, marketing spend, investments, and business decisions.
Track ROI across all your marketing
Mewayz includes UTM tracking, campaign analytics, and ROI dashboards for all your initiatives.
Try Mewayz Free →Frequently Asked Questions
What does ROI mean?
ROI (Return on Investment) measures profit or loss relative to the money invested, expressed as a percentage. Formula: ((Gain − Investment) / Investment) × 100. An ROI of 50% means for every $1 invested, you made $0.50 profit.
What is a good ROI?
It depends on your industry and risk tolerance. A 10% ROI is typically considered average for stocks. Digital marketing campaigns often target 200–500% ROI. Business investments may target 20–50% annually.
How do I use ROI to compare investments?
Higher ROI doesn't always mean better — consider time frame, risk, and size. A 100% ROI on $100 is better as a percentage, but a 20% ROI on $10,000 might be more valuable in absolute dollars. Always compare apples to apples.
Is negative ROI bad?
Negative ROI means you lost money — you got back less than you invested. It doesn't necessarily mean the decision was wrong (you might break even or profit later), but it signals you need to reassess the investment.