Module · Marketing & Growth

Which channel is actually paying off. No guesswork.

Build UTM links in bulk, track every click through to a closed deal, and run multi-touch attribution models across email, paid, organic, social, and referral — all against the same contact database the rest of the platform uses. No data warehouse. No manual joins between your ad platform and your CRM. One source of truth from first click to invoice paid.

Replaces Funnel Dreamdata
$0
Per-seat fee · ever
20
Marketing & Growth modules
1 plan
All 150 included
2-click
Switch on or off
What it does

Everything in UTM & attribution.

No add-on tiers, no feature gates — this is what the module ships with, included in every plan.

Capability 01

UTM builder and library

Generate UTM-tagged links individually or in bulk from campaign templates. Every link is stored, versioned, and searchable — no more lost spreadsheets of tracking URLs.

Capability 02

First-touch and last-touch models

Toggle between first-touch, last-touch, and linear attribution models on the same dataset without re-importing data. Compare models side-by-side to understand channel disagreements.

Capability 03

Click-to-revenue path

A UTM click attaches to a contact record; when that contact's deal closes, the revenue rolls back to the originating campaign automatically — no manual pipeline export.

Capability 04

Channel cost vs. revenue

Import ad spend from connected channels and compare it against attributed revenue per campaign, per medium, per source — in one report that doesn't require a BI tool.

Capability 05

Cross-campaign deduplication

When a lead touches email, paid, and referral before converting, each channel is credited correctly under the chosen model rather than all claiming the conversion.

Capability 06

Attribution included, no seat fee

Multi-touch attribution is included in every plan. No per-seat analytics license, no connector fee for pulling in ad platform data.

Where it fits · Across the platform

Attribution that reads from your CRM, not a third-party cookie jar.

Step 01
Link generated
UTM link built from a campaign template and distributed to the email or ad creative.
Step 02
Click tracked
Visitor arrives; source, medium, campaign, and ad set attach to the contact record on form fill.
Step 03
Deal attributed
When the deal closes, revenue rolls back to each touchpoint under the configured attribution model.
Replaces

Cancel the point tools.

Funnel and Dreamdata are purpose-built attribution platforms that charge monthly fees to stitch together data you already own, separated only by integration gaps Mewayz doesn't have.

Funnel.
Funnel aggregates marketing data from disconnected sources into a warehouse, then charges for the privilege of joining it. Mewayz holds campaign, contact, deal, and invoice data in the same database — no aggregation layer needed.
Dreamdata.
Dreamdata is a B2B revenue attribution platform that maps multi-touch journeys by pulling from your CRM, ad platforms, and marketing tools. Mewayz is those tools — the attribution is native, not reconstructed.
Related · Same family

More in Marketing & Growth.

See also

Zoom out.

UTM & attribution,
and 149 more.

Start free with VCard & Link-in-Bio. Turn on UTM & attribution and the rest of the catalog from one flat plan — no per-seat fee, ever.