Build and maintain a journalist and media contact database, track outreach threads, log coverage hits, and measure earned media alongside your paid and owned channels — without a separate PR CRM bolted on the side. Press contacts live in the same contact graph as your customers and partners, so a journalist who becomes a partner doesn't get duplicated across two systems.
No add-on tiers, no feature gates — this is what the module ships with, included in every plan.
Store journalist profiles with beat, publication, recent articles, and contact preferences. Filter by topic or outlet to build a targeted list for each pitch, not a blast to everyone.
Log pitches, follow-ups, and responses per contact. See who opened, who replied, and who hasn't heard from you in 90 days — the same pipeline view used for sales.
Draft and send press releases directly to segmented media lists. No middleman newswire required for targeted outreach to beats you've already mapped.
Log earned media hits — article title, publication, date, estimated reach, sentiment — and see your coverage volume trend alongside your paid impressions in the marketing dashboard.
Tag releases with embargo dates and get alerts as lift time approaches, so coordinated launches don't slip through schedule gaps.
Agency and Enterprise tiers can run PR outreach under a client's brand, with per-workspace contact lists and pitch histories that stay cleanly separated.
Muck Rack and Prowly are standalone PR platforms with per-seat pricing sized for agencies — operators running their own PR pay for a tool they use once a quarter.
Start free with VCard & Link-in-Bio. Turn on Press & PR outreach and the rest of the catalog from one flat plan — no per-seat fee, ever.