Track custom events, user flows, funnel drop-off, and retention cohorts across your product and marketing surfaces. Because Analytics & Events shares a database with your CRM, orders, and lifecycle campaigns, you can segment by behavioural signal and act on it — drip a sequence, route to sales, or trigger a campaign — without an API call or a data warehouse query. No per-event fee. No seat tax.
No add-on tiers, no feature gates — this is what the module ships with, included in every plan.
Define and track any event — button click, feature activation, plan upgrade, checkout step — with custom properties. No rigid schema imposed on your instrumentation.
Build conversion funnels from any ordered sequence of events, segment by any contact property, and see where each cohort drops off — with click-through to the individual sessions.
N-day and rolling retention curves broken down by signup date, acquisition source, or plan tier — without exporting to a spreadsheet or BI tool.
Real-time event feed lets you watch user behaviour as it happens during a launch, feature release, or campaign send — with contact identity where available.
Any event condition — 'visited pricing page 3 times', 'completed onboarding step 2 but not step 3' — can define a CRM segment, drip audience, or lead score trigger without an integration layer.
Add event properties without a developer re-deploy; property definitions are managed in the admin panel and applied retroactively where the data allows.
Mixpanel and Amplitude charge by monthly tracked users and require a separate integration to act on behavioural data in your CRM. Here the data already lives in the same place as your contacts and campaigns.
Start free with VCard & Link-in-Bio. Turn on Analytics & events and the rest of the catalog from one flat plan — no per-seat fee, ever.