Module · Marketing & Growth

Repeat buyers,
no third-party loyalty app.

Build points-based, spend-based, or milestone loyalty programs with branded reward portals, automated tier upgrades, and redemption flows — all sourced from the same order history your accounting module already tracks. No Smile.io widget bolted onto your storefront. No separate loyalty database diverging from your CRM. One customer record; one view of their points, purchases, and lifetime value.

Replaces Smile.io Yotpo
$0
Per-seat fee · ever
20
Marketing & Growth modules
1 plan
All 150 included
2-click
Switch on or off
What it does

Everything in Loyalty & rewards.

No add-on tiers, no feature gates — this is what the module ships with, included in every plan.

Capability 01

Points and spend programs

Configure points per dollar spent, per order, per referral, or per custom action. Rules apply automatically to orders processed through the Mewayz storefront or POS modules.

Capability 02

Tier management

Define Bronze, Silver, Gold tiers (or any names you choose) with spend thresholds, multipliers, and member perks. Tier upgrades and downgrades process automatically as order history updates.

Capability 03

Redemption flows

Members redeem points for discounts, free products, or store credit at checkout — integrated directly with the storefront, not via a coupon code handed off to a separate redemption platform.

Capability 04

Branded member portal

Members view their points balance, transaction history, and available rewards on a branded portal under your domain. Agency and Enterprise tiers can white-label this for each client workspace.

Capability 05

Loyalty-triggered campaigns

Send tier upgrade congratulations, points expiry reminders, and win-back offers automatically via the email and SMS marketing modules — no Zapier connecting loyalty events to your email tool.

Capability 06

Lifetime value visibility

Loyalty tier sits alongside purchase history, LTV, and contact record in one profile — so your highest-tier members are trivially visible to your marketing and sales teams without a data join.

Where it fits · Across the platform

A points balance is a retention lever, a campaign trigger, an LTV signal — in the same record as the order.

Step 01
Order placed
Customer checks out through the storefront; points credited automatically based on the configured earn rule.
Step 02
Tier upgraded
Cumulative spend crosses a threshold; tier upgrades and a congratulations email fires from the email marketing module.
Step 03
Points redeemed
Member applies points at checkout; discount applies natively without a third-party redemption flow.
Step 04
Win-back fires
Points near expiry trigger a win-back campaign automatically — no manual export of lapsed loyalty members.
Replaces

Cancel the point tools.

Smile.io and Yotpo are loyalty apps that sit on top of your commerce stack and charge monthly fees to maintain a second customer database that never quite matches your CRM.

Smile.io.
Smile.io is a loyalty overlay that maintains its own customer records alongside your storefront — meaning your loyalty database and your CRM drift apart over time. Mewayz ties loyalty points directly to the order history in the same database your marketing and accounting modules read.
Yotpo.
Yotpo bundles loyalty with reviews and SMS at a price point sized for high-volume DTC brands, then requires integration work to sync loyalty events with your email and CRM tools. Mewayz includes loyalty, email marketing, and CRM in the same platform — the events are already connected.
Related · Same family

More in Marketing & Growth.

See also

Zoom out.

Loyalty & rewards,
and 149 more.

Start free with VCard & Link-in-Bio. Turn on Loyalty & rewards and the rest of the catalog from one flat plan — no per-seat fee, ever.