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CPM calculator.

Enter spend, impressions and clicks to get CPM, CPC and click-through rate.

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CPM calculator — questions

How is CPM calculated?

CPM (cost per mille) is ad spend divided by impressions, times 1,000 — the cost to show your ad a thousand times.

What are CPC and CTR?

CPC (cost per click) is spend divided by clicks. CTR (click-through rate) is clicks divided by impressions, as a percentage.