Your store is more than a product grid
Custom pages let you publish rich content pages on your storefront — a lookbook, a size guide, delivery terms, an about page — alongside your products. Each page gets its own URL on your store (and on your custom domain, if you've connected one).
Creating a page
Step 1 — Open Pages. In the store admin, go to the Pages section.
Step 2 — Write it. Give the page a title and add your content. Pages support rich, full-HTML content — headings, images, embedded media, tables — so you're not limited to plain text.
Step 3 — Publish. Save, and the page is live on your storefront at its own address.
Where pages show up
Every published page has a stable URL you can link from your store navigation, product descriptions, Link-in-Bio, or anywhere else. Storefront pages render in your store's theme, so they always match the rest of your shop.
Ideas that convert
- Size guide — fewer returns, fewer support messages.
- Lookbook — style your products in context and link each look to its products.
- Delivery & returns — answer the question every buyer has before checkout.
- About — people buy from people; say who you are.