Influencer Marketing in Mewayz

The Influencer Marketing Add-On is a two-sided marketplace connecting brands with content creators (influencers) for sponsored campaigns.

Mewayz-original module — no Mewayz upstream. Documentation authored from package source at packages/mewayz/InfluencerMarketing/.

Demo URL

Introduction

The Influencer Marketing Add-On is a complete marketplace that connects brands (companies sponsoring content) with influencers (creators paid for posts). Brands post campaign briefs (budget, platform, content requirements); influencers browse and apply; admins moderate the marketplace, approve participants, handle withdrawal requests, and process payouts.

The module covers the full lifecycle of an influencer campaign: brand onboarding → campaign creation → influencer discovery → application → approval → execution → payout → review.

How To Install The Add-On?

To Set Up the Influencer Marketing Add-On, you can follow this link: Setup Add-On.

The Add-On is gated by PlanModuleCheck:InfluencerMarketing. Activate it on the operator's plan or per-tenant via the Add-Ons admin page.

Three User Roles

Influencer Marketing has three distinct user types:

1. Admin / Company — Marketplace operator. Approves brands and

influencers, oversees campaign moderation, processes payout payments, manages categories and tags, and configures the marketplace branding and frontend.

2. Brand — A company sponsoring content. Creates campaigns,

sets budgets and requirements, reviews applying influencers, approves/rejects applications, deposits funds to the brand wallet, and views ROI.

3. Influencer — A content creator. Browses available campaigns,

applies to ones they qualify for, manages their profile (avatar, bio, gallery, social media, skills, languages, bank details), requests withdrawal of earnings, leaves reviews, and saves favorites.

Influencer Marketing Dashboard

• Navigate to Influencer Marketing in the sidebar.
• The admin dashboard at /influencer-marketing/ shows:
• Totals: influencers, brands, active campaigns, pending

participants, pending payouts

• Recent activity feed (new applications, approvals, withdrawals)
• Revenue rolled up across all brand transactions

Admin Workflows

Manage Influencers

• Navigate to Influencer Marketing → Influencers.
• The list view shows every registered influencer with profile

completeness, status (active / blocked), and a transaction ledger link.

• Per-row actions:
• View profile — Full influencer detail
• Status toggle — Block / unblock the account
• Transactions — Open the per-influencer ledger
• Delete — Hard-remove the account (cascades to participants

and transactions)

Manage Brands

• Navigate to Influencer Marketing → Brands.
• Same list/actions as influencers, but for brand accounts. Each

brand has its own transaction ledger of deposits and campaign spend.

Manage Campaigns

• Navigate to Influencer Marketing → Campaigns.
• The list spans every campaign across every brand, with status:
• pending — Newly created by the brand, awaiting admin

approval

• approved — Live and visible to influencers
• rejected — Admin-rejected with a reason
• completed — Brand marked complete
• Click any row to see full detail, brand owner, applying

influencers, and review history.

Manage Participants

• Navigate to Influencer Marketing → Participants.
• "Participant" = an influencer application to a specific campaign.
• Admin can view all applications across the marketplace and

intervene by deleting bad-faith applications.

Withdrawal Requests

• Navigate to Influencer Marketing → Withdrawal Requests.
• Influencer-submitted requests to cash out earnings.
• Per-row: Mark as paid (records a row in payout_payments).

Payout Payments

• Navigate to Influencer Marketing → Payout Payments.
• Ledger of every actual payment sent to an influencer. Mostly

audit-only; can record a payment ID from the operator's bank or PSP for traceability.

Blogs + Contacts

• Blogs — CRUD for marketing blog posts (visible on the public

marketplace site)

• Contacts — Inbound messages from the public contact form

System Setup (Categories + Tags)

• Navigate to Influencer Marketing → System Setup → Categories

to CRUD campaign categories (e.g. Fashion, Tech, Food, Travel).

• Navigate to System Setup → Tags to CRUD finer-grained tags.

Theme Setup

Under Theme Setup, the admin configures every public-facing section of the marketplace:

• Brand Settings — Logo, favicon, marketplace name
• Banner Section — Hero banner
• CTA — Mid-page conversion section
• Social Links — Twitter / IG / FB / etc.
• Platform — Supported platforms (Instagram, TikTok, YouTube,

Twitter)

• How It Works — 3-step explainer
• About Us — About page content
• FAQ — FAQ entries
• Testimonial — Customer testimonials
• Contact Us — Contact page content
• Custom Pages — Privacy policy, ToS, etc.

Brand & Influencer Frontend

Both brands and influencers access a self-serve portal at /{userSlug}/influencer-marketing/... after signing in.

Common (Brand + Influencer)

Path	Purpose
/{userSlug}/influencer-marketing/dashboard	Personal dashboard
/profile	View / edit profile (avatar, bio, social links, bank, gallery, skills, languages)
/withdrawals/request	Request a payout (influencer)
/participants/store	Apply to a campaign (influencer)
/favorites/toggle	Save / unsave an influencer or campaign
`/reviews/store	update	destroy`	Leave / edit / delete reviews

Brand-only

Path	Purpose
/campaigns/create	Create a new campaign with brief, budget, requirements
/campaigns/{id}/edit	Edit own campaign
/campaigns/{id}/participants	View applying influencers
/participants/{id}/approve	Approve an applicant
/participants/{id}/reject	Reject an applicant

Influencer-only

Path	Purpose
/campaigns	Browse all live campaigns
/campaign/{id}/detail	Campaign brief detail

Public Frontend

The fully public marketplace at /{userSlug}/influencer-marketing/ includes:

Path	Purpose
/	Marketplace homepage with hero, featured influencers, CTA
/about	About page
/blog, /blog/{slug}	Blog listing + post detail
/campaigns	Public campaign listing
/campaign/{id}/detail	Public campaign brief
/influencers	Public influencer directory
/influencers/{id}/detail	Public influencer profile
/faq, /contact	Marketing pages
/login, /register, /forgot-password	Auth (guest-only)

Database Tables

The package adds 14+ tables, all prefixed influencer_marketing_:

• influencer_marketing_users — Stores both influencer and brand

profiles with type discriminator

• influencer_marketing_categories, _tags
• influencer_marketing_campaigns
• influencer_marketing_participants — Applications + status
• influencer_marketing_wallets — Earnings ledger per user
• influencer_marketing_brand_transactions — Brand transaction

history

• influencer_marketing_withdrawal_requests — Influencer payout

requests

• influencer_marketing_payout_payments — Admin-recorded payments
• influencer_marketing_deposits
• influencer_marketing_reviews, _favorites
• influencer_marketing_contacts, _blogs
• influencer_marketing_setups, _custom_pages

Permissions

Admin access is gated by manage-influencer-marketing. Brand and influencer frontend access is gated by a dedicated guard (auth:web or the InfluencerMarketingAuthenticate middleware). Assign permissions via Settings → Roles & Permissions.

Operator Notes

• Role-picker on signup — When a new user lands on

/{userSlug}/influencer-marketing/register, they pick whether they're signing up as a Brand or as an Influencer. The type column on influencer_marketing_users is what discriminates them in the rest of the app.

• Wallet vs. transactions — Each user (brand or influencer) has

a _wallets row holding their current balance, and a stream of ledger rows in _brand_transactions (deposits + campaign spend) or _withdrawal_requests (influencer payouts). Always reconcile via the ledger — the wallet balance is a derived view.

• Approval is admin-gated — Both brands and influencers must

pass admin approval before they can transact. The is_active column on _users is what drives visibility on the public directory.

• Payment integration — Brand deposits and influencer payouts

go through the standard Mewayz PSP layer; whichever payment gateways are active on the platform work automatically.

• Reviews + favorites — Both directions: brands can review

influencers they've hired; influencers can favorite brands / campaigns they like.