Track offline conversions in Google Ads with Zapier

The average customer communicates with companies across multiple channels, making the full customer journey fragmented and hard to follow. While this creates more opportunities for lead generation, it also makes it harder to track which interactions actually lead to conversions. With offline conversion tracking for Google Ads, marketers can close the data gap by seeing which search ads result in offline sales or other valuable customer actions. This data can give you a better understanding