A good URL shortener doesn't just take a long and unwieldy URL and turn it into a shorter link anymore. That's a problem that was solved years ago. Instead, link shorteners allow you to create branded links and QR codes that are easier for your users and customers to follow, tell you who has clicked your link and where they're coming from, and potentially track whether a link click converts into a sale or signup.  For years, the Google URL Shortener was a simple and free way to shorten URLs
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