Social media integration: What it is, examples, and how it works

Social media used to be its own little island. Other sales and marketing folks considered it a fluffy nice-to-have, and it certainly didn't work well with other channels. Now, in addition to giving those teams a smug told-you-so, you can connect your social media efforts to everything else you do. When you integrate your social media platforms with your CRM, eCommerce tools, and other systems, angry comment-section rants can become support tickets, your posts can become shoppable storefronts, an