How a real estate broker built a custom AI agent on Zapier MCP

Marcus Rush is the founder and Team Leader behind Rush Home, a residential real estate brokerage with eight real estate agents. A year ago, he was using various tools to build automations that connect to Follow Up Boss, his CRM. That system worked, but he wanted to create a more efficient one. The challenge was that every workflow he built was limited to whatever triggers and actions the platform already had. What he built Marcus built what he calls "Russ," an AI agent with its own email address