Ngeke Sihlukane

Izindleko Ezifihliwe Zebhizinisi Eliyizicucu

Lonke ibhizinisi elikhulayo lifinyelela odongeni olufanayo. Iqembu elilodwa lisebenzisa i-Slack, elinye lifunga nge-imeyili. Amathrekhi okuthengisa ahola kusipredishithi kuyilapho ukumaketha kuqhuba imikhankaso esuka kudeshibhodi ehluke ngokuphelele. Ama-invoyisi aphila kuhlelo lokusebenza olulodwa, ukukhokhelwa kolunye, futhi idatha yekhasimende isabalele kuzo zonke izinkundla eziyisithupha ezingakhulumisani. Umphumela awukona nje ukungasebenzi - ukuhlukana. Ukwahlukanisa phakathi kweminyango, phakathi kwamasethi edatha, phakathi kwabantu okufanele ngabe badonsela ohlangothini olufanayo. Umbiko wango-2025 ovela ku-Productiv wathola ukuthi inkampani ephakathi nendawo manje isebenzisa izinhlelo zokusebenza ze-SaaS eziyi-137, nokho kuphela ama-45% esoftware anelayisensi asetshenziswa njalo. Okunye ukumosha, ukudideka, nokuklwebhana. Uma amathuluzi akho ehlukanisa ithimba lakho, ibhizinisi lakho likhokha inani ngezindlela ezingavamile ukubonakala eshidini lebhalansi.

Inkulumo ethi "ngeke sihlukaniswe" inanelwe ngokunyakaza kanye nemiphakathi ezizukulwaneni ngezizukulwane. Kodwa ingeyasebhodini njengoba nje ingeyokubhanela. Amabhizinisi anqabayo ukuvumela ukusebenza kwawo kube yizicucu - agcizelela ubumbano kuwo wonke amaqembu, idatha, nokugeleza komsebenzi - ahlala edlula lawo asebenzisa i-patchwork yamathuluzi anqanyuliwe. Lokhu akuphathelene nemibono. Imayelana neqiniso lokusebenza. Futhi ukuyixazulula kuqala ngokuqonda kahle ukuthi ukuhlukana kungena kuphi.

Lapho Isigaba Siqala Khona: Inkinga ye-SaaS Sprawl

Amabhizinisi amaningi awazimisele ukwakha isitaki sobuchwepheshe be-Frankenstein. Kwenzeka kancane kancane. Ithimba lokumaketha libhalisela ithuluzi lomkhankaso. U-HR uthola isisombululo sokukhokhelwa. Umsunguli uthola i-CRM phakathi nempelasonto yesilingo samahhala. Ithuluzi ngalinye lixazulula inkinga eyodwa lilodwa, kodwa ngokuhlanganyela lidala entsha: akekho onomthombo owodwa weqiniso. Idatha yekhasimende ihlala ku-CRM, kodwa umlando wokukhokha uku-invoyisi, futhi amathikithi osekelo akolunye uhlelo. Uma iklayenti lishaya ucingo ngombuzo, abantu abathathu abahlukene babheka amadeshibhodi amathathu ahlukene futhi bathole izimpendulo ezintathu ezihlukene.

U-Gartner ulinganisela ukuthi amabhizinisi amosha phakathi kuka-25% no-35% wesamba sawo sezindleko ze-SaaS ekubhaliseni okungadingeki, okungasetshenzwa kahle, noma okugqagqene. Enkampanini echitha u-$50,000 ngonyaka ku-software, lokho kufika ku-$17,500 eshisiwe kumathuluzi adala izinkinga eziningi kunalezo ezizixazululayo. Kodwa isibalo sedola sitshela ingxenye yendaba kuphela. Umonakalo wangempela usemahoreni alahleka ekudlulisweni kwedatha okwenziwa mathupha, imikhondo engena phakathi kwezingxenyekazi, nokuguguleka okuhamba kancane kwezimo zeqembu lapho yonke imisebenzi idinga ukungena kwenye futhi isistimu enenye futhi iphasiwedi.

Lokhu kuhlakazeka akuchithi nje imali - kuhlukanisa ukunakwa. Uma ithimba lakho lichitha u-30% wosuku lwalo lokusebenza lishintshanisa izinhlelo zokusebenza (isibalo esisekelwa ucwaningo oluvela ku-Harvard Business Review), alenzi umsebenzi wokudala, wamasu, wokwakha ubudlelwano onyakazisa inaliti. Benza ijiminasi yokuphatha. Futhi lokho isigaba okungekho ibhizinisi elingakwazi ukukukhokhela.

I-Data Silo Trap: Lapho Ulwazi Lungakwazi Ukugeleza

Ama-silos edatha angumbulali othule wokukhula kwebhizinisi. Uma i-CRM yakho ingavumelanisi nohlelo lwakho lwama-invoyisi, ithimba lakho labadayisi alikwazi ukubona ukuthi imaphi amaklayenti anezinkokhelo ezisele ngaphambi kokwenza ucingo lokulandelela. Lapho u-HR esebenza endaweni ehlukile ekuphathweni kwephrojekthi, ubuholi abukwazi ukuhlobanisa amazinga abasebenzi nezikhathi zephrojekthi. Wonke amasistimu anqanyuliwe adala indawo eyimpumputhe, futhi amabala angaboni ahlanganiswe. Ucwaningo lwaseMcKinsey luthole ukuthi abasebenzi bachitha isilinganiso samahora angu-1.8 ngosuku - cishe amahora angu-9.3 ngeviki - befuna futhi baqoqe ulwazi. Lolo usuku lonke lokusebenza olulahlekayo isonto ngalinye, hhayi ngoba idatha ingekho, kodwa ngoba livaleleke kusisele esingalungile.

Imiphumela idlula isikhathi esichithiwe. Izinqumo ezenziwe ngedatha engaphelele ziyingozi ngokwemvelo. Ithimba lezentengiso lingase lihlehlise kabili emkhankasweni oqondise ingxenye ithimba labadayisi eseliyazi ukuthi iyanyakaza - kodwa ngenxa yokuthi amaqembu amabili asebenza ngamasistimu ahlukene, akekho oxhumanisa amachashazi kuze kusetshenziswe isabelomali. Umphathi wemikhumbi angase ahlele ukunakekelwa ngokusekelwe kumalogu emitha kuhlelo lokusebenza olulodwa kuyilapho idatha yezindleko zikaphethiloli kolunye uhlelo lokusebenza ixoxa indaba ehluke ngokuphelele mayelana nempilo yemoto. Ukuhlukaniswa kwedatha kudala ukuhlukana ekwahluleleni.

Amaqembu E-United Asebenza Kahle Kunabahlukene Abahlukene — Nabu Ubufakazi

Ucwaningo lubonisa ngokungaguquki ukuthi ukuqondanisa kwenhlangano kuqhuba imiphumela. Izinkampani ezinamaqembu ahambisana kakhulu zithola ukukhula kwemali engenayo ngokushesha okungama-58% futhi zinenzuzo engu-72% ngaphezulu, ngokocwaningo olushicilelwe yi-LSA Global. Ukuqondanisa akusho ukuthi wonke umuntu uvumelana nayo yonke into — kusho ukuthi wonke umuntu usebenza kusukela olwazini olufanayo, aye ezinjongweni ezifanayo, esebenzisa amasistimu asekela ukubambisana kunokukuhlukanisa.

Cabangela umehluko phakathi kwama-ejensi amabili anosayizi ofanayo. I-Ejensi A isebenzisa amathuluzi ayisikhombisa ahlukene: elokuphatha iphrojekthi, elilodwa elokulandelela isikhathi, elinye eloku-invoyisi, elokuxhumana namaklayenti, elilodwa le-HR, elokubika, nelilokugcina amafayela. I-Ejensi B isebenzisa inkundla ehlanganisiwe lapho yonke leyo misebenzi ihlala ngaphansi kophahla olulodwa. Umphathi wephrojekthi we-Agency A uchitha imizuzu engu-40 njalo ekuseni edonsa idatha kumasistimu amane ukuze akhe isibuyekezo sesimo. Umphathi wephrojekthi we-Agency B uvula ideshibhodi eyodwa futhi abe nesithombe esigcwele ngaphansi kwemizuzu emibili. Esikhathini esingangonyaka, lokho cishe amahora angu-160 - amasonto amane okusebenza agcwele - afunwa kabusha ngokwenqaba ukuvumela amathuluzi ahlukanise ukuhamba komsebenzi.

Ukwehlukana okuyingozi kakhulu kunoma yiliphi ibhizinisi akukhona phakathi kweminyango — kuphakathi kwezinhlelo leyo minyango ethembele kuzo. Hlanganisa amasistimu, futhi abantu bazolandela.

Kungakho umnyakazo obheke ezinkundleni zokuxhumana zebhizinisi elilodwa ukhule ngesivinini esikhulu. Izinhlangano ziyaqaphela ukuthi indlela "engcono kakhulu" - ukukhetha ithuluzi eliphezulu kuzo zonke izigaba - ngokuvamile kudala ukuhlangana kwekhanda elibuhlungu kunalokho elikuxazululayo. Isiza ngani i-CRM esezingeni lomhlaba uma ingakwazi ukwabelana ngedatha ngokomdabu nama-invoyisi akho, isistimu yakho yokubhukha, noma ideshibhodi yakho yezibalo?

Ukwakha Ubunye Kumisebenzi Yakho: Uhlaka Olusebenzayo

Ukuqeda ukuhlukana ebhizinisini lakho akuyona iphrojekthi yosuku olulodwa, kodwa akumele futhi kube nzima. Isihluthulelo siwukubhekana nokuhlanganisa ngamasu, ukubeka phambili ukuxhumana okubaluleke kakhulu. Nalu uhlaka olusebenzayo:

1. Hlola isitaki sakho samanje. Faka kuhlu wonke amathuluzi ithimba lakho elisetshenziswayo, obani abalisebenzisayo, ukuthi liphethe yiphi idatha, nokuthi libizani. Cishe ngokuqinisekile uzothola ukugqagqana — amathuluzi amabili enza imisebenzi efanayo emaqenjini ahlukene.
2. Imephu yedatha yakho igeleza. Landelela ukuthi ulwazi lwekhasimende luhamba kanjani kusukela koxhumana naye kuqala ngokuthengiswa, ukugibela, ukulethwa kwesevisi, nama-invoyisi. Konke ukunikezwa ngesandla phakathi kwezinhlelo kuyiphuzu lokwehluleka futhi kuyiphuzu lokwehlukana.
3. Thola izikhala zakho zokuhlanganisa. Idatha ibambeke kuphi? Amalungu eqembu aphendukela kuphi ekukopisheleni amapulatifomu noma ukuthumela amaspredishithi nge-imeyili? Lezi yizinhloso zakho zokuhlanganisa eziza kuqala.
4. Hlola ezinye izindlela ezihlanganisiwe. Amapulatifomu afana ne-Mewayz akhona ngokukhethekile ukuze axazulule le nkinga, ahlinzeka ngamamojula ahlanganisiwe angu-207 — kusukela ku-CRM nama-invoyisi kuya kwabakhokhelwayo, i-HR, ukuphathwa kwezimoto, ukubhukha, kanye nezibalo — ngaphansi kokungena ngemvume okukodwa. Esikhundleni sokuhlanganisa amathuluzi ayishumi nambili anokuhlanganiswa kwe-duct-tape, i-OS yebhizinisi elihlangene ivumela yonke imojula ukuthi yabelane ngedatha ngokomdabu.
5. Thutha ngezigaba. Qala ngemisebenzi emibili noma emithathu ebangela ukungqubuzana okukhulu. Hambisa lawo kunkundla ehlanganisiwe, uqinisekise imiphumela, bese unweba. Ukuzama ukuthutha yonke into ngesikhathi esisodwa kudala isiphithiphithi sakho.
6. Linganisa umthelela. Landela umkhondo isikhathi esichithwe emisebenzini yokuqondisa ngaphambi nangemuva kokuhlanganiswa. Gada ukunemba kwedatha, izikhathi zokuphendula, nokwaneliseka kweqembu. Izinombolo zizofaka icala lokuqhubeka nokuhlanganiswa.

Indlela Ibhizinisi Elihlanganisiwe Elibukeka Ngayo Empeleni

Cabanga nje isimo esidlala nsuku zonke kumabhizinisi asebenza kunkundla ebumbene. Ukuhola okusha kugcwalisa ifomu lokubhuka kuwebhusayithi yakho. Ulwazi lwalowo mholi lugcwalisa ngokuzenzakalelayo i-CRM yakho. Lapho beqinisekisa umhlangano, izibuyekezo zekhalenda lakho kanye nesikhumbuzi siyaphuma siye kummeli wokuthengisa owabelwe. Ngemva kokuthi umhlangano uguqulelwe endalini, i-invoyisi izenzela ngokuzenzakalelayo ngezinto zolayini ezifanele, izibalo zentela, nemibandela yokukhokha. Imali engenayo ibonakala kudeshibhodi yakho yezibalo ngesikhathi sangempela. Uma iklayenti kamuva lidinga ukusekelwa, ithimba losekelo lingabona umlando ogcwele — konke ukusebenzelana, wonke ama-invoyisi, yonke inothi — ngaphandle kokushintsha amathebhu.

Akuwona inganekwane leyo. Yilokho abasebenzisi abangu-138,000 abakuthola ku-Mewayz nsuku zonke. Uma imisebenzi ihlangene, isenzo ngasinye siqala okulandelayo ngokunengqondo nangokuzenzakalelayo. Ayikho idatha yokufaka kabusha ukhiye. Akukho ukujaha ozakwabo ngolwazi abanalo ohlelweni ongakwazi ukufinyelela kulo. Akukho ukwehlukana phakathi kwalokho iqembu elikwaziyo nalokho elinye okudingeka likwazi. Ibhizinisi lisebenza njengento eyodwa esikhundleni seqoqo lezitho ezinqanyuliwe.

Umthelela uhlanganisa ngokuhamba kwesikhathi. Ibhizinisi elisebenzisa amathuluzi anqanyuliwe lingase lichithe amahora angu-15-20 ngeviki ekuphathweni kwedatha mathupha eqenjini labantu abangu-10. Ngezindleko ezimaphakathi zama-$35 ngehora, lokho kungu-$27,300 kuya ku-$36,400 ngonyaka ochithwa emsebenzini okuqedwa inkundla ebumbene ngokuphelele. Linganisela lokho enkampanini yabantu abangu-50 futhi ukonga kube noguquko - hhayi nje ngamadola, kodwa ngezinga lomsebenzi iqembu lakho elizowenza esikhundleni salokho.

I-Cultural Shift: Ukusuka Ku-Silos Kuya Enjongweni Eyabiwe

Ukuhlanganiswa kwamathuluzi akusona nje isinqumo sobuchwepheshe — kuyisiko. Lapho wonke amalungu eqembu esebenza endaweni efanayo, athuthukisa ulimi olwabiwe lwendlela ibhizinisi elisebenza ngayo. Ukuthengisa kuqonda ukuthi imisebenzi ibonwa ini. I-Marketing iyazi ukuthi ukwesekwa kwamakhasimende kuzwani. Ezezimali ziyabonakala ezikhathini zesikhathi zokulethwa kwephrojekthi. Lokhu kuqonda okwabiwe kubhidliza izindonga ezingabonakali ezakheka lapho iminyango isebenza yodwa yolwazi.

Izinkampani ezamukela le filosofi zibika ukuthuthuka okulinganisekayo ekuzibandakanyeni kwabasebenzi. Ucwaningo lwe-Forrester luthole ukuthi izinhlangano ezinezindawo zokusebenza zedijithali ezihlangene zibona ukuthuthuka okungama-35% ekusebenzisaneni kweminyango ehlukahlukene kanye nokwehla okungama-28% kwesikhathi esichithwe kuxazululwa ukungaxhumani kahle kwangaphakathi. Uma abantu bengalwi namathuluzi abo, banamandla engeziwe okulwela imiphumela ebalulekile — ukusiza amakhasimende kangcono, ukusungula izinto ezintsha ngokushesha, ukukhula ngendlela eqhubekayo.

Isikhalo sokuthi "ngeke sihlukaniswe" ekugcineni kuyisitatimende senhloso. Ukwenqaba ukwamukela ukuhlukaniswa njengokungenakugwenywa. Ebhizinisini, lokho kusho ukwenqaba umbono wokuthi inkimbinkimbi idinga isitaki sobuchwepheshe esiyinkimbinkimbi, esandile. Kusho ukukhetha izinhlelo ezihlanganisa amaqembu esikhundleni sokuwahlukanisa. Kusho ukuqonda ukuthi wonke amathuluzi anqanyuliwe awudonga phakathi kwabantu okufanele ngabe bayasebenzisana. Amabhizinisi athuthukayo eminyakeni ezayo ngeke kube yilawo anamathuluzi angawodwana athuthuke kakhulu - azoba yilawo asebenza ngobunye kakhulu. Futhi lobo bunye buqala ngesinqumo samabomu, esinesu lokuhlanganisa, ukuxhuma, kanye nokwenqaba ukuhlukaniswa.

Imibuzo Evame Ukubuzwa

Kungani ukusebenzisa amathuluzi amaningi kakhulu anqanyuliwe kungalungile ebhizinisini?

Izitaki zamathuluzi ezihlukanisiwe zenza izisele zedatha, izikhala zokuxhumana, nezindleko ezifihliwe ezihlanganiswa ngokuhamba kwesikhathi. Amaqembu amosha amahora eshintsha phakathi kwezinkundla, avumelanisa ulwazi mathupha, futhi avumelanise idatha engahambisani. Lokhu kuhlukana kubambezela ukuthathwa kwezinqumo, kwandisa amaphutha, futhi kuzala ukukhungatheka kuyo yonke iminyango. Ucwaningo lubonisa ukuthi izinkampani ezinosayizi omaphakathi zilahlekelwa umkhiqizo obalulekile kanye nemali engenayo unyaka ngamunye ngenxa yokuthi amathuluzi azo awakhulumisani.

Ingabe inkundla yezokuxhumana ikuxazulula kanjani ukuhlukana kwamathuluzi?

Iplathifomu ehlangene njenge-Mewayz ihlanganisa imisebenzi yakho ngaphansi kophahla olulodwa. Esikhundleni sokuhlanganisa izinhlelo zokusebenza ezihlukene zama-invoyisi, i-CRM, ukumaketha, ukukhokhelwa, nokuxhumana, yonke into ihlala kusistimu eyodwa exhunyiwe. Idatha igeleza ngokuzenzakalelayo phakathi kwamamojula, amaqembu abelana ngomthombo owodwa weqiniso, futhi ususa izikhala ezibizayo eziba khona lapho iminyango isebenza ezinkundleni ezingazodwa.

Inikezani i-Mewayz ukuze kugcinwe amabhizinisi emunye?

I-Mewayz iyi-OS yebhizinisi enamamojuli angu-207 ethatha indawo yesitaki sakho samathuluzi esihlukene ngenkundla eyodwa ehlanganisiwe. Kusukela ekuthengisweni nasekukhangiseni kuya kuma-invoyisi, ukuphathwa kwephrojekthi, nokuxhumana kweqembu, yonke imisebenzi ixhumeka kalula. Izinhlelo ziqala ku-$19 ngenyanga, okuyenza ifinyeleleke emabhizinisini akhulayo alungele ukuqeda ukuhlukana futhi asebenze njengeyunithi eyodwa ehlangene kokuthi app.mewayz.com.

Ingabe amaqembu amancane angakwazi ngempela ukufaka amathuluzi amaningi esikhundleni esisodwa?

Nakanjani. Amaqembu amancane azuza kakhulu ekuhlanganisweni ngenxa yokuthi anezinsiza ezimbalwa zokusaphaza ekulawuleni isofthiwe enqanyuliwe. Nge-Mewayz, ithimba elithambile lingakwazi ukuphatha i-CRM, ukumaketha nge-imeyili, ukuhlela, ama-invoyisi, nokunye ngaphandle kokubhalisa kumasevisi amaningi ahlukene. Umphumela uba izindleko eziphansi, ukushintsha kokuqukethwe okuncane, kanye nokuhamba komsebenzi okuhlangene okuvumela amaqembu amancane ukuthi ashaye ngaphezu kwesisindo sawo.