I-Unicorn Jelly

I-Unicorn Jelly iyinhlanganisela eyivelakancane, eyivelakancane yomfutho ongenakuvinjwa kanye nokuzivumelanisa nezimo okushintsha ukuqala okujwayelekile kube yibhizinisi lezigidigidi zamadola - nokuqonda ukuthi litshalwe kanjani umehluko phakathi kokuma nokukhula okubonakalayo. Kubasunguli besimanje nosomabhizinisi, ukuzakhela i-unicorn jelly yakho kusho ukubeka amathuluzi afanele, amasistimu, kanye nendlela yokucabanga ibe umgogodla wokusebenza owodwa, ohlangene.

Iyini Ngempela I-Unicorn Jelly futhi Kungani Ibalulekile Ekukhuleni Kwebhizinisi?

Itemu elithi "unicorn" ebhizinisini lisho ukuqala okuyimfihlo okulinganiselwa ngaphezu kwebhiliyoni elingu-$1. Kodwa yini ehlukanisa ama-unicorn ezinkulungwaneni zezinkampani ezingafinyeleli kuleyo ngqopha-mlando akukona nje uxhaso noma inhlanhla - yikhwalithi ethile yokuqina kwenhlangano kanye nokuqina esingakubiza ngokuthi i-unicorn jelly. Njengegama layo, iyimilingo ngokuyivelakancane futhi inokwakheka okumangazayo ngemvelo yayo.

Ijeli ye-Unicorn iyizicubu ezixhumene ezingabonakali ngaphakathi kwamabhizinisi aqhuba kahle kakhulu. Yilokho okwenzekayo lapho ukusebenza, ukumaketha, impumelelo yekhasimende, i-HR, ezezimali, nokuthuthukiswa komkhiqizo kuyeka ukusebenza kuma-silo futhi kuqala ukugeleza ndawonye. Amabhizinisi amaningi achitha iminyaka ezama ukwenza lokhu kubumbana ngemihlangano, amaspredishithi, nezitaki zesofthiwe ye-patchwork - kodwa izinkampani eziwaqhatha kuqala zivame ukukhula ngokushesha kakhulu.

"Izinkampani ezikhula ngokushesha azisebenzi ngokuphithizela zodwa - zisebenzisa amasistimu anesilinganiso. Ijeli ye-Unicorn iyona ekhiqizwa yilawo masistimu lapho yonke into ekugcineni isichofozwa endaweni."

Iziphi Izimiso Eziyinhloko Emuva Kokwakha Ibhizinisi Le-Unicorn?

Emuva kwayo yonke inkampani ezuza isimo esidumile kunesethi yezimiso eziyisisekelo ezisetshenziswa ngokungaguquki, njengoba inhlangano ikala. Ukuqonda lezi zimiso kuyisinyathelo sokuqala sokuphindaphinda izimo ezikhiqiza imiphumela yezinga le-unicorn.

• Ukuhlanganiswa kokusebenza: Iminyango ehlanganisiwe ibulala isivinini. Izinkampani ze-Unicorn zihlanganisa ukugeleza komsebenzi wazo zibe amasistimu ahlanganisiwe avumela iqembu ngalinye libone idatha efanayo, lidlulele kusigqi esifanayo, futhi lenze izinqumo ezisheshayo.
• Ukutholwa kwamakhasimende okukhulayo: Ama-Unicorns awatholi amakhasimende nje kuphela — akha izinjini eziphindaphindwayo, ezizenzakalelayo eziletha amakhasimende afanele ngezindleko ezibikezelwayo.
• Ukushisekela ukulingana kwemakethe yomkhiqizo: Isivinini sokuphindaphinda sibaluleke ngaphezu kokuphelela lapho kwethulwa. Abakhi be-Unicorn bathumela, balinganise, bafunde, futhi bazivumelanise nezimo ngokushesha kunabaqhudelana nabo.
• Ijubane leqembu namasiko: Amathuluzi angcono kakhulu emhlabeni ayahluleka ngaphandle kweqembu eliqondaniswe nemigomo ecacile, ukuxhumana okusobala, nomsebenzi owabiwe.
• Inzuzo yezezimali nokusebenza kahle: Ama-Unicorns ayiqonda kahle iyunithi yawo yezomnotho futhi atshale kabusha imali eziteshini nasezinhlelweni ezikhiqiza izinzuzo eziphezulu.

Lena akuyona imiqondo engabonakali — yenziwa nsuku zonke ezinkampanini ezikhula ngokushesha emhlabeni, futhi iya ngokuya ifinyeleleka kubasunguli namathimba amabhizinisi amancane azi ukuthi abheke kuphi.

Ingabe Imodeli Yokuqalisa Ye-Unicorn Ivele Kanjani Kule minyaka Eyishumi edlule?

Eshumini leminyaka eledlule, i-unicorn archetype yayivalwe kakhulu e-Silicon Valley futhi idinga imali yesikhungo ukuze izame. Umgoqo wokungena wawumkhulu kakhulu. Kodwa isimo sezwe sesishintshile ngokuyisisekelo. Ingqalasizinda yamafu, amathuluzi angekho ikhodi, ukuqasha kude, nezinhlelo zokusebenza zebhizinisi kwenze intando yeningi lokho okwake kwagcinelwa abambalwa abaxhaswe kahle.

Namuhla, umsunguli oyedwa e-Lagos, ithimba labantu ababili e-Lisbon, noma isiqalisi esine-bootstrap e-Austin singafinyelela izinga elifanayo lengqalasizinda yokusebenza ebidinga amashumi ezigidi zoxhaso ukuze kwakhiwe ngaphakathi. Umphumela uba igagasi elisha lama-unicorns amancane kanye namabhizinisi asebenza kahle kakhulu, anemali engenayo ephezulu afinyelela imiphumela emikhulu ngaphandle kokubala okukhulu.

Ukuziphendukela kwemvelo akukona nje okobuchwepheshe — kuyifilosofi. Abakhi besimanje be-unicorn babeka phambili amasistimu ngaphezu kokubala, ukuzenzekelayo ngaphezu komzamo owenziwe ngesandla, kanye nedatha ngaphezu komzwelo wethumbu. Baphatha i-OS yabo yebhizinisi ngendlela efanayo unjiniyela aphatha ngayo i-IDE yabo: njengendawo ebucayi, ehlale ilungiselelwe lapho umsebenzi wabo ongcono kakhulu wenzeka khona.

Yimaphi Amathuluzi Nezinkundla Ezisebenzayo Ezisiza Osomabhizinisi Ukwakha Ukusebenza Kwezinga Le-Unicorn?

Inganekwane ye-unicorn iphakamisa ukuthi ibonakala yakheke ngokuphelele, inomlingo ngokugcwele, emoyeni omncane. Iqiniso liwukuthi yonke inkampani ekhula kahle yakhelwe phezu kwezinqumo ezenziwe ngamabomu zengqalasizinda ezenziwe kusenesikhathi. Inkundla oqhuba ibhizinisi lakho emumo ukuthi ungakwazi ukuhamba ngokushesha kangakanani, ukuthi uyibona ngokucace kangakanani idatha yakho, nokuthi ithimba lakho lingabambisana ngempumelelo kangakanani.

Lapha yilapho izinhlelo zokusebenza zebhizinisi ngalinye zivele njengabashintshi begeyimu bangempela. Kunokuba kuhlanganiswe ndawonye amathuluzi ahlukene ayishumi nanhlanu angaxhumani ngokuhlanzekile, abasunguli abacabanga phambili bahlanganisana ezinkundleni eziphatha i-CRM, i-marketing automation, analytics, e-commerce, HR, ukuphathwa kwenkundla yezokuxhumana, nokunye okwengeziwe endaweni eyodwa.

Ukucaca kokusebenza okukhiqizayo kubalulekile. Uma umugqa wakho wokuthengisa, amamethrikhi empumelelo yekhasimende, ikhalenda yokuqukethwe, namadeshibhodi ezezimali kuhlala endaweni eyodwa, ukwenza izinqumo kuba ngokushesha futhi kuqiniseke ngokwengeziwe. Lokho kucaca kuyahlangana ngokuhamba kwesikhathi - futhi ukucaca okuhlanganisayo kungenye yezithako eziwumongo zejeli ye-unicorn.

Libukeka Linjani Ikusasa Lokwakhiwa Kwebhizinisi Le-Unicorn?

Isizukulwane esilandelayo samabhizinisi akhula kahle sizochazwa ngokuthi ahlanganisa ngobuhlakani kangakanani i-AI, i-automation, nedatha ehlanganisiwe. Abasunguli abamukela lawa makhono manje bazoba nenzuzo enkulu yesakhiwo kunalabo abaqhubeka nokuphatha imisebenzi yabo ngamathuluzi ahlukene kanye nokugeleza komsebenzi okwenziwa mathupha.

Ukwenza kube ngokwakho ngesilinganiso, izibalo eziqagelayo, nokudalwa kokuqukethwe okusizwa yi-AI akusezona izinto eziwubukhazikhazi ezigcinelwe izinkampani zamabhizinisi. Baphenduka izikhonkwane zetafula kunoma yiliphi ibhizinisi elifuna ukuncintisana ngempumelelo ezimakethe eziminyene ngokwandayo. Abaphumelele eshumini leminyaka elizayo kuzoba yilabo abasebenzisa lawa makhono kusenesikhathi futhi ngokucophelela.

I-unicorn yakusasa akuyona neze inkampani enkulu kunazo zonke egumbini — esebenza kahle kakhulu, egxile kakhulu kumakhasimende, futhi ebumbene kakhulu ekusebenzeni. I-Unicorn jelly, ngokuzayo, izokalwa ngokuthi ibhizinisi liyiguqula kahle kanjani idatha yalo ibe izinqumo nezinqumo zalo zibe yimiphumela.

Imibuzo Evame Ukubuzwa

Kuyini ukuqalisa kwe-unicorn futhi ihluke kanjani ebhizinisini elivamile?

I-unicorn startup yinkampani eyimfihlo enenani elingu-$1 bhiliyoni noma ngaphezulu. Umehluko awuwona owezezimali nje kuphela - ama-unicorn ngokuvamile abonisa ukufaneleka kwemakethe yomkhiqizo okukhethekile, ukutholwa kwamakhasimende okubabazekayo, nezinhlelo zokusebenza eziwavumela ukuthi akhule ngokushesha ngaphandle kokukhulisa izindleko zawo ngokulinganayo. Amabhizinisi amaningi angasebenzisa izimiso zeleveli ye-unicorn ngaphandle kokudinga ukufinyelela lowo mkhawulo wokulinganisa.

Ingabe amabhizinisi amancane nabasunguli babodwa bangakwazi ukwakha ukusebenza kwezinga le-unicorn?

Nakanjani. Ukwenziwa ngentando yeningi kwesoftware yebhizinisi kusho ukuthi amaqembu amancane manje ayakwazi ukufinyelela kwingqalasizinda yokusebenza efanayo naleyo izinkampani ezinkulu ezichithe izigidi zakha ngaphakathi. Amaplathifomu ezinto zonke, amathuluzi e-AI, nobuchwepheshe bokuzenzakalela bulinganise inkundla, okuvumela amaqembu athambile ukuthi aqhudelane nezinhlangano ezinkulu kakhulu.

Ngiqala kanjani ukwakha isisekelo sokusebenza sebhizinisi elikhula kahle?

Qala ngokuhlola isitaki sakho samanje samathuluzi futhi ubone lapho idatha, ukuhamba komsebenzi, nokuxhumana kwephuka khona phakathi kwamasistimu. Bese uhlanganisa kusistimu yokusebenza yebhizinisi ehlanganisiwe ehlanganisa imisebenzi yakho ebalulekile - i-CRM, ukumaketha, izibalo, okuqukethwe, nokuphathwa kwamakhasimende - endaweni eyodwa. Lokhu kunyakaza okukodwa kunciphisa kakhulu ukungqubuzana futhi kusheshisa isivinini sakho sokusebenza.

Uma uzimisele ngokwakha ibhizinisi elisebenza ngokusebenza kahle kweleveli ye-unicorn — ngaphandle kosayizi wakho wamanje noma isigaba — isisekelo siqala ngesistimu yokusebenza efanele. Mewayz ikunikeza amamojula webhizinisi ahlanganisiwe angu-207, asetshenziswa osomabhizinisi namaqembu angaphezu kuka-138,000 emhlabeni wonke, aqala ku-$19/ngenyanga. Misa ukuhlanganisa amathuluzi ahlukene bese uqala ukuqhuba ibhizinisi lakho usuka endaweni eyodwa, enamandla. Zama i-Mewayz namuhla futhi wakhe umgogodla osebenzayo ofanele ukukhula kwakho.