Lesi sikhathi sihlukile

Kungani "Lesi sikhathi Sehlukile" Ekugcineni Kuyiqiniso Emisebenzini Yebhizinisi

Isizukulwane ngasinye sosomabhizinisi siye saxwayiswa ngalawo mazwi amane ayingozi: "lesi sikhathi sihlukile." USir John Templeton wawabiza kakhulu amagama abiza kakhulu olimini lwesiNgisi, isexwayiso ngokumelene nokujabula okungenangqondo kanye nentukuthelo yokukholelwa ukuthi imithetho emidala ayisasebenzi. Futhi amashumi eminyaka, wayeqinisile - ama-dot-com booms aphahlazeka, ubusika be-crypto bafika, futhi ihhovisi elingenamaphepha elithenjisiwe laba yi-punchline. Ukungabaza mayelana nezimangalo ezinkulu kubasize kahle abaholi bamabhizinisi.

Kodwa nali iqiniso elingemnandi okungekho muntu ebhodini ofuna ukulivuma: ngezikhathi ezithile, kukhona okuhlukile ngempela. Ukushintsha ukusuka kumaleja abhalwe ngesandla ukuya kumaspredishithi bekuhlukile. Ukufika kwe-imeyili bekuhlukile. Futhi njengamanje, ngo-2026, indlela amabhizinisi amancane naphakathi nendawo aphatha ngayo yonke inqwaba yawo yokusebenza iba nenguquko ebaluleke kakhulu kangangokuthi ukuyichitha njenge-hype kungase kube iphutha elibiza kakhulu umsunguli angalenza. Umehluko kulokhu akulona ithuluzi elilodwa. Ukuwa kodonga phakathi kwesu nokusebenza - futhi kwenzeka ngokushesha kunalokho amabhizinisi amaningi alungiselwe kona.

Imodeli Endala Yayibanjwe Ndawonye Netheyiphu Yokudonsa

Engxenyeni engcono kakhulu yeminyaka engamashumi amabili, ukuqhuba ibhizinisi kusho ukuhlanganisa i-ecosystem ehlukene yamathuluzi esofthiwe ayengakhulumisani. I-CRM lapha, inkundla yama-invoyisi laphaya, iphrosesa ehlukile yabakhokhelwayo, uhlelo lokusebenza lokushejula, i-tracker yemikhumbi, ideshibhodi yenkundla yezokuxhumana - ngayinye inokungena kwayo, indawo yayo yedatha, imali yayo yokubhalisa, kanye nejika layo lokufunda leqembu lakho. Ngokocwaningo lwango-2024 olwenziwa ngu-Productiv, inkampani ephakathi nendawo yasebenzisa izinhlelo zokusebenza ze-SaaS eziyi-130 ezihlukene. Abaningi bakhokhele amathuluzi adlulene ekusebenzeni noma engakathintwa ezinyangeni.

Izindleko bekungezona ezemali kuphela. Wonke amasistimu anqanyuliwe adala ukungqubuzana: idatha bekufanele ithunyelwe mathupha futhi ifakwe kabusha, imibiko yayidinga ukubuyisana kuzo zonke izingxenyekazi, futhi ukugibela isisebenzi esisha kwakusho ukusiqeqesha ezindaweni ezinhlanu ezihlukene ngaphambi kokuba senze usuku lwaso lokuqala lomsebenzi wangempela. Ukusebenza okungaphezulu kokumane uphathe isofthiwe yakho kube umsebenzi wetoho wothile oseqenjini lakho - ngokuvamile umuntu ongakwazi ukukhokhela isiphazamiso.

Abanikazi bamabhizinisi bazivumelanisa nezimo, kunjalo. Baqasha abaphathi bemisebenzi, bakhe ama-automation e-Zapier, futhi bakha amabhuloho amaspredishithi anemininingwane phakathi kwezinhlelo. Bakwenza kwasebenza. Kodwa ukwenza kusebenze futhi kuchume empeleni kuyizinto ezimbili ezihluke kakhulu. I-duct tape ibambekile, kodwa ayizange iyeke ukuba yi-duct tape.

Ukuhlangana Okushintsha Konke

Okuhlukile manje akukhona noma yikuphi ukuphumelela okukodwa kobuchwepheshe. Ukuhlangana - ukuvuthwa ngasikhathi sinye kwengqalasizinda yamafu, ukuhamba komsebenzi okusizwa yi-AI, ukumiswa kwe-API, kanye nokwakheka kwesoftware okufika ngesikhathi esifanayo. Lawa mandla akwenze kwaba nokwenzeka ngempela, okokuqala ngqa, ukuqhuba yonke imisebenzi yebhizinisi kusuka endaweni eyodwa ehlangene ngaphandle kokudela ukujula noma ukwenza ngokwezifiso kunoma yimuphi umsebenzi ngamunye.

Lokhu akufani nezethembiso zesofthiwe "yonke-in-one" zango-2010s, okwakusho inguqulo emaphakathi yayo yonke into eminyene kudeshibhodi eyodwa embi. Isizukulwane esisha sezinhlelo zokusebenza zebhizinisi sakhiwe ngemodular — wenza okudingayo kusebenze, ushiye kuthule lokho ongakwenzi, futhi yonke imojula yabelana ngesendlalelo sedatha esifanayo. Uma ikhasimende libhukha i-aphoyintimenti, lolo lwazi lugeleza ngokuzenzakalelayo ku-CRM yakho, okungase kuqalise i-invoyisi, engazisa izibalo zakho, ezingabuyekeza ukutholakala kwakho kokubhukha kwesixhumanisi ku-bio. Ubuhlakani buhamba ngohlelo ngakho-ke asikho isidingo sokuluhambisa mathupha.

I-Mewayz, manje esisebenzela abasebenzisi abangu-138,000 ezimbonini zonkana emhlabeni jikelele, yakhiwe ngokulingana ngqo nale filosofi: amamojula angama-207 ahlanganisa yonke into kusukela ku-HR kanye neholo elikhokhelwayo ukuya ekuphathweni kwemikhumbi, amasistimu okubhukha, namathuluzi enkundla yezokuxhumana — wonke asebenza kusisekelo sedatha okwabelwana ngaso. Ukuqonda bekungekona ukwakha i-CRM ehamba phambili noma ithuluzi lama-invoyisi elingcono kakhulu lilodwa. Bekuwukwakha inkundla lapho lawo mathuluzi ekhulisana khona, ngoba ebhizinisini langempela, akukho okwenzekayo ngokuhlukana.

Kungani Imizamo Yangaphambili Yehlulekile (Futhi Yini Okugcine Kushintshile)

Ukuze uqonde ukuthi kungani lesi sikhathi sihluke ngempela, kufanelekile ukwethembeka ngokuthi kungani izimangalo ezifanayo zehlulekile ngaphambilini. Isizukulwane sangaphambili samapulatifomu "ahlanganisiwe" sazabalaza nezinkinga ezintathu zesakhiwo: sabeka phambili ububanzi ngaphezu kokujula (sinikeza izici ezingamashumi amabili ezimaphakathi esikhundleni seziyishumi ezinhle kakhulu), zakha ukuhlanganiswa njengokucatshangelwa kwamuva kunesisekelo, futhi azikwazanga ukukala ngendlela efanayo - ukwengeza isici esisodwa esisha ngokuvamile kwephula ezintathu ezikhona kakade.

Ushintsho oluphula le phethini lungokokwakha, aluzona ezobuhle. Amapulatifomu ebhizinisi esimanje akhiwa i-API-kuqala, okusho ukuthi yonke imojula yakhelwe kusukela osukwini lokuqala ukuxhumana nawo wonke amanye amamojula. Kuhlanganiswe nokwehliswa kwezindleko zekhompuyutha yamafu - Izindleko zengqalasizinda ye-AWS zehle cishe ngo-80% kule minyaka eyishumi edlule - manje sekusebenza kahle ngokomnotho ukwakha nokugcina amamojula asebenzayo ahlukene angu-200-plus ngaphansi kophahla olulodwa ngaphandle kokushaja izintengo zezinga lebhizinisi ezibiza amabhizinisi adinga usizo kakhulu.

"Umbuzo awusekho ukuthi imisebenzi yebhizinisi edidiyelwe iyenzeka yini — iyenzeka ngokusobala. Umbuzo uthi uzimisele yini ukuyeka ukuvikela uhlelo osuvele utshale kulo imali bese uqala ukwakha olusiza ukukhula kwakho."

Futhi kukhona isici sethalente kulolu shintsho. Eminyakeni eyishumi edlule, ukusebenzisa uhlelo oluphelele lokuphatha ibhizinisi kwakudinga abaxhumanisi ababizayo noma ithimba le-IT elizinikele langaphakathi. Izinkundla zanamuhla zenzelwe abasunguli nabasebenzi abangebona ubuchwepheshe — izixhumanisi ezinembile, ukwenza kusebenze kwemodular, kanye nokulungiselelwa kosizo lwe-AI kunokufinyelela kwentando yeningi kungqalasizinda yezinga lebhizinisi yamabhizinisi anezisebenzi ezinhlanu noma amakhulu amahlanu.

Izinombolo Okumele Zikuthinte

Uma unokungabaza okulandisayo kwenguquko, idatha yokusebenza kuba nzima ukuyichitha. Amabhizinisi asebenza kuzitaki zesofthiwe ezihlukene abika imiphumela emibi kakhulu ngokulinganiswa kuyo yonke imethrikhi yokusebenza ebalulekile:

• Umphezulu wokuphatha: Izinkampani ezisebenzisa amathuluzi ebhizinisi amahlanu noma ngaphezulu anqanyuliwe zichitha isilinganiso esingu-22% wamahora azo okusebenza ekubuyisaneni kwedatha nokuphathwa kwezinqubo ezenziwa mathupha — umsebenzi ongangeniseli lutho.
• Izikhala zokuhlangenwe nakho kwekhasimende: Amakhasimende angu-67% abika ukukhungatheka lapho ulwazi aselunikezile komunye umnyango wenkampani ludinga ukuphinde lunikezwe komunye — uphawu oluqondile lwamasistimu ane-siled.
• Amaphutha okukhokha nawokuthobela imithetho: Amabhizinisi asebenzisa i-HR enqanyuliwe kanye nezinhlelo zokukhokhelwa ahlangabezana namaphutha okucubungula aphindwe kathathu uma kuqhathaniswa nalawo asezindaweni ezihlanganisiwe, iphutha ngalinye lenza isilinganiso esingu-$291 ukulungisa.
• Ukuvuza kwemali engenayo: Isilinganiso se-SMB silahlekelwa phakathi kuka-9-14% wemali engenayo engaba khona minyaka yonke ngenxa yokubambezeleka kwama-invoyisi, ukulandelela okugejiwe, namahora angakhokhisiwe — konke kungavinjelwa ngamasistimu axhunyiwe.
• Inzuzo yabasebenzi: Abasebenzi abacaphuna "amathuluzi amaningi akhungathekisayo nezinqubo" njengesikhalazo sasemsebenzini banamathuba angu-2.4 okuhamba phakathi nezinyanga eziyi-18.

Lokhu akukhona ukungasebenzi kahle. Izindleko eziqondile, ezilinganisekayo zokuqhuba ibhizinisi lakho nengqalasizinda engakaze yakhelwe ukusebenza ndawonye. Futhi ziyahlanganisa — uma iqembu lakho lilikhulu futhi kuba nzima kakhulu ukusebenza kwakho, kulapho uhlelo ngalunye olunqanyuliwe lukubiza kakhulu.

Izimboni Zibunjwa Kabusha Njengamanje

Inguquko ayilona ithiyori futhi ayenzeki ngokufanayo. Izimboni ezithile zizwa ukuhlangana kuqala, futhi iphethini iyafundisa kulabo abasasocingweni.

Amafemu emisebenzi yobungcweti - izixhumanisi, izinqubo zomthetho, amafemu amabhuku ezimali - mhlawumbe yizona ezamukela kuqala. Lawa mabhizinisi aphila futhi afe ngobudlelwano phakathi kokulandela isikhathi, ama-invoyisi, ukuxhumana namaklayenti, kanye nemibhalo yokuthobela imithetho. Uma leyo misebenzi emine isebenza ngokuzwana endaweni eyodwa, amafemu abika ukwehliswa okungama-30-40% esikhathini somjikelezo wokukhokha kanye namaphuzu okugcina amaklayenti athuthuke kakhulu. Umsebenzi ngokwawo awukashintshi; ingqalasizinda esekelayo enayo.

Amabhizinisi ensizakalo yenkundla - Izinkampani ze-HVAC, abaphathi bezakhiwo, abaqhubi bezokuthutha - bathola ukuthi ukuphathwa kwemikhumbi okuxhunywe ekuhleleni okuxhunywe kuma-invoyisi akuyona into ewubukhazikhazi; kungumehluko phakathi kokuphatha izimoto eziyishumi ngendlela enenzuzo nokusebenzisa izimoto eziyishumi kuyilapho kucinywa imililo njalo. Imojula yemikhumbi ye-Mewayz ehlanganiswe namandla ayo okubhuka kanye ne-CRM isize abaqhubi kulesi sigaba ukwehlisa isikhathi sezimoto ezingenzi lutho ngesilinganiso esingu-18% ngokwenza ukwabiwa kwemisebenzi ngesikhathi sangempela kubonakale kulo lonke iqembu.

Osomabhizinisi abanobuhlakani nabasebenza ngabodwana — imikhiqizo yomuntu siqu, abaqeqeshi, abaxhumanisi, abadali bemikhiqizo yedijithali - bathola ukuthi isixhumanisi ku-bio namathuluzi okubhuka ake aba khona ngokuwodwa anamandla kakhulu uma exhunywe kudatha ye-CRM nokugeleza komsebenzi okuzenzakalelayo kokulandelela. Iklayenti elingase libhukhe ikholi yokutholwa manje lingathola ngokuzenzakalelayo ukulandelana kwe-imeyili engokwezifiso, lingezwe kumugqa we-CRM ofanele, futhi licuphe okusalungiswa kwenkontileka — ngaphandle kokuthi umsunguli athinte ikhibhodi.

Isithiyo Sengqondo Yisona Isithiyo Sangempela

Lapha yilapho "lesi sikhathi esihlukile" siba nzima khona ngempela: isithiyo esikhulu sokwamukela imisebenzi ehlanganisiwe asibona ubuchwepheshe. Kungokwengqondo. Izindleko zokushintsha zingokoqobo — hhayi nje emalini, kodwa ekuphazanyisweni kwezinqubo, ukuqeqeshwa kabusha kwamaqembu, kanye nokungakhululeki kokuvuma ukuthi uhlelo osuchithe iminyaka emithathu lidonsa ndawonye alikusizi ngendlela obuzitshele ngayo.

Kukhona futhi ukuchema kwesimo esikhona ikakhulukazi ekusebenzeni kwebhizinisi. Isistimu yamanje, nokho ingasebenzi kahle, inemodi yokwehluleka eyaziwayo. Uyazi ukuthi yini ephukayo, iphuka kanjani, futhi uye wakha ama-workaround. Iplathifomu entsha ehlanganisiwe, nokho engcono ngokomgomo, ithwele ukukhathazeka kwezindlela ezingaziwa zokuhluleka. Lesi isixwayiso esiphusile esigqokiswe njengobuhlakani bokusebenza, futhi kugcina amabhizinisi evalelwe nengqalasizinda ewabiza kakhulu kunalokho acabanga ngakho.

Ikhambi akukona ukuvangela — ukukala. Ngaphambi kokwenza noma yiluphi ushintsho, bhala ngokwethembeka ukuthi isitaki sakho samanje sikubiza malini: ezinkokhelweni zokubhalisa, emahoreni asetshenziswe ezinqubweni ezenziwa mathupha, emaphutheni alungisiwe, emathubeni agejiwe ngenxa yokuthi ulwazi beluvaleleke ohlelweni olungalungile. Amabhizinisi amaningi enza lo msebenzi athola ukuthi inani liphezulu kakhulu kunalokho abekulindele. Futhi uma izindleko zokuhlala sezibonakala, ukubala mayelana nokushintsha kuba sobala kakhulu.

Ukwakhela Ibhizinisi Oliqalayo

Amabhizinisi aphumelele kakhulu kule minyaka eyishumi ezayo ngeke kube yilawo anamathuluzi angawodwana athuthuke kakhulu. Bazoba yibo abakhe ingqalasizinda yokusebenza ehambisana nabo - lapho ukwengeza ilungu leqembu elisha, ukungena emakethe entsha, noma ukwethula ulayini wesevisi omusha akudingi ukuthungwa ndawonye futhi enye isethi yezinhlelo zokusebenza ezinqanyuliwe.

Lesi isithembiso sangempela sesikhathi esihlanganisiwe se-OS yebhizinisi: hhayi nje ukusebenza kahle namuhla, kodwa inzuzo ehlanganisayo ngokuhamba kwesikhathi. Iphuzu ngalinye ledatha elithathwe kusistimu ehlanganisiwe libaluleka kakhulu njengoba uhlelo lukhula. Amaphethini ekhasimende ayabonakala. Izingqinamba zeqembu ziyabonakala. Isibikezelo semali engenayo siyanemba esikhundleni sesifiso. Inkundla ifunda ukuma kwebhizinisi lakho ngoba yonke imisebenzi inikela esithombeni esifanayo.

Isakhiwo se-Mewayz esingamamojula angu-207 sakhelwe ngokukhethekile lolu hlobo lokukhula - amabhizinisi angaqala ngamamojula amahlanu noma ayishumi abhekana nezinhlungu zawo ezisheshayo futhi avule amakhono engeziwe njengoba izidingo zawo zishintsha, ngaphandle kokushintsha idatha noma ukuqeqesha kabusha iqembu labo ohlelweni olusha. Ingqalasizinda yakhelwe hhayi nje ibhizinisi okulo namuhla, kodwa eyebhizinisi owakhela kulo.

So yebo — lesi sikhathi empeleni sihlukile. Hhayi ngoba imithetho yebhizinisi isishintshile, kodwa ngenxa yokuthi amathuluzi atholakalayo okuqhuba ibhizinisi agcine efinyelele ekutheni ibhizinisi libukeka kanjani. Igebe phakathi kokwazi ukuthi imisebenzi emikhulu ibukeka kanjani kanye nokukwazi ukuyisebenzisa alikaze libe lincane. Umbuzo kuphela owokuthi uzoyivala ngenkathi iseyinzuzo yokuncintisana, noma ulinde ize ibe yizikhonkwane zetafula.

Imibuzo Evame Ukubuzwa

Yini eyenza lesi sikhathi sokuzenzakalela kwebhizinisi sihluke ngempela kuma-hypes obuchwepheshe adlule?

Ngokungafani ne-dot-com boom noma izithembiso zamafu zakuqala, amathuluzi anamuhla anikwe amandla yi-AI aletha imiphumela yokusebenza elinganisekayo kusukela osukwini lokuqala — hhayi inani lekusasa lokucatshangelwa. Amapulatifomu afana ne-Mewayz ahlanganisa amamojula webhizinisi angama-207 abe yisistimu eyodwa ye-$19/ngenyanga, ethatha indawo yezitaki ezihlukene ezake zabiza izinkulungwane. Umehluko uyasebenza, uyashesha, futhi uyaqinisekiswa: amabhizinisi asebenza ngokuncipha futhi ngokushesha nje, hhayi ngombono.

Amabhizinisi amancane angaqhudelana kanjani ngokwangempela namabhizinisi amakhulu esebenzisa amathuluzi esimanje?

Inkundla yokudlala ileveli yangempela. Umsunguli oyedwa namuhla angafinyelela ku-CRM, izibalo, ezishintshayo, ukumaketha, namathuluzi okuphatha iqembu ake aba amabhajethi ebhizinisi kuphela. I-Mewayz ku-app.mewayz.com ipakisha amamojula okusebenza angama-207 ngo-$19/ngenyanga, inikeze amabhizinisi amancane ingqalasizinda efanayo nezinkampani ezisebenzisa amashumi ezinkulungwane ngonyaka. Usayizi awuseyona into enqumayo — isivinini sokwenza kanye namathuluzi ahlakaniphile.

Ingabe ukuhlanganisa konke ukusebenza kwebhizinisi akukona yini ukwehluleka okukodwa okuyingozi?

Kuyinto ekhathazayo efanelekile, kodwa ukuhlukaniswa kokusebenza kuwo wonke amathuluzi angu-20 anqanyuliwe kuthwala ingozi enkulu kakhulu - ama-silo edatha, iphutha lomuntu, nokwehluleka kokuxhumana kuhlanganiswe nsuku zonke. Inkundla eyakhiwe kahle efana ne-Mewayz yakhelwe ngokukhethekile ukuphatha lokhu, ihlanganisa amamojula ayo angama-207 ngokwethembeka nokungaguquguquki. Ingozi yokungenzi lutho - ukuhlala inhlakanhlaka - manje iphezulu ngokuphawulekayo kunokuhlanganisa nengqalasizinda eyakhelwe inhloso.

Umnikazi webhizinisi kufanele aqale kuphi uma efuna ukwenza imisebenzi yakhe ibe yesimanje namuhla?

Qala ngokuhlola wonke amathuluzi owakhokhelayo njengamanje futhi wenze imephu yezikhala phakathi kwawo - lelo gebe yilapho umkhiqizo uvuza khona. Bese uhlola isistimu yokusebenza yonke-in-one efana ne-Mewayz (app.mewayz.com), ehlanganisa imisebenzi yebhizinisi engama-207 ngo-$19/ngenyanga. Ukuqala ngokugeleza komsebenzi okukodwa okuwumongo, okufana nokuphathwa kweklayenti noma ukulandelela iphrojekthi, kukuvumela ukuthi uthole izinzuzo ezihlanganisiwe zokusebenza kahle ngaphambi kokunwetshwa kuyo yonke inkundla egcwele.