I-Inner-Platform Effect

Umphumela we-inner-platform iyi-software ephikisana nephethini lapho isistimu ikhula ibe ngokwezifiso kangangokuthi iphinda idale yonke indawo yokuhlela ngaphakathi kwayo — yengeza ubunkimbinkimbi ngaphandle kokuletha inani elilinganayo. Kubanikazi bamabhizinisi abahlola izinkundla zesofthiwe, ukuqonda lesi sicupho kubalulekile ekukhetheni amathuluzi empeleni asheshisa ukukhula kunokuwaqeda buthule.

Uyini Kahle Umthelela Wenkundla Yangaphakathi futhi Kungani Ibalulekile Emabhizinisini?

Ekuqaleni yakhelwe emibuthanweni yobunjiniyela besofthiwe, umphumela wenkundla yangaphakathi uchaza ukuthi kwenzekani uma abathuthukisi - noma abathengisi benkundla - bakha isistimu ejwayelekile futhi enziwa ngendlela oyifisayo kangangokuthi iba isistimu yokusebenza yesibili ebekwe phezu kweyokuqala. Zonke izici ziba inketho yokumisa. Konke ukuhamba komsebenzi kudinga ukusetha okungokwezifiso. Wonke umsebenzi olula udinga uchwepheshe.

Emabhizinisini, lokhu kubonakala njengenhlangano yebhizinisi elikhukhumele ebiza amanani ayisithupha ngonyaka, idinga ithimba labaphathi elizinikele, futhi ayikwazi ukukhiqiza umbiko olula weklayenti ngaphandle kwezixazululo ezintathu. Ipulatifomu yathembisa ukuguquguquka; yaletha ukungqubuzana. Ngokocwaningo luka-Gartner, izinhlangano zimosha isilinganiso esingu-30% sesabelomali sazo sesofthiwe ngamathuluzi ezingawasebenzisi kancane - umphumela oqondile wezinkundla eziklanywe ngokweqile ezibeka phambili ukwenziwa ngokwezifiso kwethiyori kunokusebenziseka okungokoqobo.

Umehluko ubalulekile ngoba akuzona zonke izinkundla eziphelele eziwela kulolu gibe. Umbuzo awukona ukuthi zingaki izici inkundla enazo - ukuthi lezo zici zixazulula izinkinga zebhizinisi zangempela, ezingacacile noma zikhona ukuze kuthethelelwe ubunkimbinkimbi benkundla.

Usebenza Kanjani I-Inner-Platform Effect Ngaphakathi Kwezinkampani Ezikhulayo?

Iphethini ivamise ukuvela kancane kancane, okuyikhona okuyenza ibe yingozi kakhulu. Inkampani yamukela inkundla eguquguqukayo yokusingatha izidingo zomnyango owodwa. Lowo mnyango uwenza ngendlela oyifisayo kakhulu. Kungenela omunye umnyango. Kuvela izendlalelo ezengeziwe zokwenza ngendlela oyifisayo. Ekugcineni, inkampani yakha uhlelo lwangaphakathi oluqinile okungekho muntu oyedwa oluqonda ngokugcwele, futhi ukufuduka kucishe kube yinto engenakwenzeka.

"I-software ebiza kakhulu iwuhlobo oluphoqa ithimba lakho ukuthi libe onjiniyela bezinhlelo zokusebenza ukuze nje liyisebenzise. Izinkundla zebhizinisi zangempela zixazulula izinkinga — azidali ezintsha ezimise okwezinkinga obekufanele ziziqede."

Lokhu kunqwabelana kokuyinkimbinkimbi kunezindleko ezifihliwe ezingavami ukuvela ku-invoyisi yokuthenga:

• Ukuqeqeshwa okungaphezulu — Abasebenzi abasha bachitha amasonto befunda ukucabanga kwangaphakathi kwenkundla kunokwenza umsebenzi wangempela
• Isikweletu sesondlo — Konke ukulungiselelwa ngokwezifiso kuyithikithi losekelo lesikhathi esizayo elilindele ukwenzeka
• Ubuthakathaka bokuhlanganisa — Izinkundla ezenziwe ngezifiso kakhulu ziphuka ngokungalindelekile lapho abathengisi bephusha izibuyekezo
• Ukukhubazeka kwesinqumo — Amaqembu achitha isikhathi esiningi elungiselela izinketho kunokusebenzisa izinto ezibalulekile
• Ukukhiya komthengisi — Ukujula kokwenza ngendlela oyifisayo, kuba nzima futhi kubize kakhulu ukuphuma

Ukubona lawa maphethini kusenesikhathi umehluko phakathi kwe-investimenti yenkundla ehlanganisa inani kanye nalolo oluba yisikweletu buthule eshidini lakho lebhalansi.

Yini Ehlukanisa I-Modular Business OS Ku-Inner-Platform Trap?

Impendulo ilele kumklamo wamabomu. Isistimu yokusebenza yebhizinisi yangempela efana ne-Mewayz - eyakhelwe cishe amamojula angu-207 aklanywe ngezinjongo asetshenziswa amabhizinisi angaphezu kuka-138,000 emhlabeni jikelele - isebenza ngefilosofi ehluke kakhulu. Kunokuba inikeze ukulungiseka okungapheli kusevisi yokuguquguquka okungacacile, iletha izixazululo eziqondile, ezihloliwe zemisebenzi ethile yebhizinisi: I-CRM, i-e-commerce, amathuluzi e-link-in-bio, ukulethwa kwezifundo, ukumaketha kwe-imeyili, ukuphathwa kweqembu, nokuningi.

Imojula ngayinye ibhekana nesidingo esichaziwe sebhizinisi ngaphandle kokudinga ukuthi abasebenzisi baqale bakhe ingqalasizinda ukuze basekele leso sidingo. Lona umehluko obalulekile. Inkundla eyenza ukuthi ulungiselele i-schema sedatha ngaphambi kokuthi uthumele umkhankaso we-imeyili isingene endaweni yenkundla yangaphakathi. Inkundla lapho umkhankaso wakho we-imeyili usele ngokuchofoza kathathu ikwenzele umsebenzi wezakhiwo.

Indlela ye-modular iphinde isho ukuthi amabhizinisi angakwazi ukwenza kusebenze lokho akudingayo futhi angakunaki lokho angakwazi ukukwenza — ukugcina indawo yokuqonda ilawuleka njengoba inkundla engaphansi ikhula inekhono. Emananini asukela ku-$19 kuya ku-$49 ngenyanga, i-Mewayz ibeka ngamabomu lokhu kujula kwekhono njengengqalasizinda efinyelelekayo kunokuba inkimbinkimbi yebhizinisi.

Izinhlangano Zingawacwaninga Kanjani Amathuluzi Azo Amanje Ngezimpawu Ze-Inner-Platform?

Uma usola ukuthi isitaki sakho samanje sikhukhulekile endaweni yenkundla yangaphakathi, ukuhlola okungokoqobo kuthatha isikhathi esingaphansi kwentambama. Qala ngokubuza ithimba lakho imibuzo emithathu eqondile:

Okokuqala: Ingabe umqashi omusha angaqedela imisebenzi eyinhloko ngokuzimela evikini lakhe lokuqala, noma ingabe udinga ilungu leqembu eliphezulu ukuze azulazule ingqondo yangaphakathi yesistimu? Izingxenyekazi ezidinga ulwazi lwesikhungo ukuze zisebenze zibonisa izimpawu zenkundla yangaphakathi.

Okwesibili: Zingaki izici zesofthiwe yakho ithimba lakho elizisebenzisayo njalo? Ucwaningo oluvela kubathengisi besoftware yebhizinisi lubonisa ngokungaguquki ukuthi abasebenzisi abaningi bazibandakanya nezici ezitholakalayo ezingaphansi kuka-20%. Isibalo esiphezulu sesici esibhangqwe nokusetshenziswa okuphansi kuwuphawu olubomvu.

Okwesithathu: Uma okuthile kwephuka noma inqubo idinga ukubuyekezwa, ubani oyilungisayo — umsebenzisi webhizinisi noma uchwepheshe we-IT? Uma izinguquko zebhizinisi ezijwayelekile zidinga ukungenelela kwezobuchwepheshe, inkundla isiphenduke indawo yokuthuthukisa iqembu lakho eliyigcinayo.

Ukuthola amaphuzu angalungile kunoma yikuphi kwalokhu akusho ukulahla amathuluzi akho amanje ngokushesha, kodwa kusho ukubala izindleko zangempela zokuhlala - okuhlanganisa ukulahlekelwa kokukhiqiza, ukudonsa kokuqeqeshwa, kanye nezindleko zamathuba okuba yinkimbinkimbi ezihlanganisa njalo ngekota.

Ingabe Isakhiwo Sesofthiwe Esinempilo Sibukeka Kanjani Empeleni Ekusebenziseni?

Amabhizinisi asinde ngempumelelo ogibeni lwenkundla yangaphakathi athambekele ekubeni abe nesici esifanayo: akhethe izinkundla eziklanyelwe imisebenzi okufanele zenziwe kunezinkundla eziklanywe ngokuvumelana nezimo. Babeke phambili inani lesikhathi kune-configurability-in-theory.

Ukuhlanganisa kuvame ukuba yingxenye yesixazululo. Izinhlangano ezisebenzisa amathuluzi ayisikhombisa ahlukene - ngayinye inokungena kwayo, imodeli yayo yedatha, inkontileka yayo yosekelo - ngokuvamile inikezwa kangcono inkundla ehlanganisiwe lapho idatha igeleza ngokwemvelo phakathi kwemisebenzi. Irekhodi lekhasimende elixhumeka ngokuzenzakalelayo ukuze lithenge umlando, amathikithi osekelo, ukusebenzelana kwe-imeyili, kanye nokuqedwa kwezifundo liletha ubuhlakani amathuluzi afakwe emaceleni angeke akwazi. Kulapho umqondo we-OS yebhizinisi uletha i-ROI yayo elinganiseka kakhulu: hhayi kunoma iyiphi imojuli eyodwa, kodwa ekuxhumekeni phakathi kwayo.

Imibuzo Evame Ukubuzwa

Ingabe inkundla enezici ezingamakhulu ngokuzenzakalela iyinkundla yangaphakathi?

Cha. Umthelela wenkundla yangaphakathi umayelana nefilosofi yezakhiwo, hhayi ukubalwa kwesici. Inkundla enamamojula angu-200 ane-scoped kahle, akhelwe inhloso ngayinye exazulula inkinga ethile ihluke kakhulu endaweni enezici ezingu-50 ngayinye edinga ukucushwa okubanzi ukwenza noma yini ewusizo. Ukuhlola ukuthi izici ziletha inani ngokushesha noma zidinga ukuthi wakhe ingqalasizinda eyengeziwe ngaphambi kokuthi zibe usizo.

Ngikuthethelela kanjani ukushintsha izinkundla kuyilapho sesivele sitshale imali eningi ekwenzeni ngokwezifiso yethu yamanje?

Lena yinkinga yezindleko ezishisiwe kakhulu. Ukubala okuqotho kubheke phambili: izokubiza malini le nkundla - ngemali, isikhathi, nethuba - ezinyangeni ezingama-24 ezizayo uma uhlala? Qhathanisa lokho nezindleko zokuthutha zesikhathi esisodwa kanye nezinzuzo eziqhubekayo ezisebenza kahle zenkundla eyakhelwe ukuxazulula izinkinga zakho ngaphandle kokudinga ukulungiswa njalo. Amabhizinisi amaningi aqhuba lokhu kuhlaziya athola ukuthi iphuzu le-break-even lifushane kunokulindelekile.

Ingabe amabhizinisi amancane angathola umphumela wenkundla yangaphakathi, noma ingabe lokhu kuyinkinga yebhizinisi kuphela?

Amabhizinisi amancane avamise ukuba sengozini enkulu, hhayi kancane. Izinkampani zamabhizinisi zineminyango ye-IT ukuze zithole ubunzima. Ithimba labantu abahlanu elamukele inkundla engenziwa ngendlela oyifisayo futhi lakha ukugeleza komsebenzi phezu kwayo alinayo i-buffer enjalo. Lapho umuntu "owazi ukuthi uhlelo lusebenza kanjani" ehamba, ibhizinisi libhekana nenkinga yangempela yokusebenza. Ukukhetha amapulatifomu anesihloko esiphansi sokucushwa kuvikela amaqembu amancane ngokulinganayo.

Umphumela wenkundla yangaphakathi uyagwemeka — kodwa kuphela uma uqaphela izimpawu zayo ngaphambi kokuba zibalwe zibe nengqalasizinda ibhizinisi lakho lincike kuyo. I-Mewayz yakhiwa kusukela ezimisweni zokuqala ukuze inikeze amabhizinisi akhulayo ukujula kwesistimu yokusebenza yebhizinisi egcwele ngaphandle kobunzima obuphezulu okwenza isoftware yebhizinisi ibize kangaka ukuyisebenza. Ngamamojula ahlanganisiwe angu-207, amanani entengo avela ku-$19 kuya ku-$49 ngenyanga, kanye nomphakathi wamabhizinisi angaphezu kuka-138,000 asevele esebenza endaweni yesikhulumi, izinqumo zezakhiwo sezenziwe kakade — ngendlela efanele.

Bona ukuthi i-Mewayz isingatha kanjani inkimbinkimbi ukuze ithimba lakho lingadingi: Qala isilingo sakho samahhala ku-app.mewayz.com futhi lenze kusebenze amamojula ibhizinisi lakho eliwadinga ngempela, ngaphandle kokumisa lawo elingawamisi.