Ungakwenzi Ukwahlulela Kwangaphandle

Ukwahlulela kokukhipha imali — ukunikeza izinqumo zebhizinisi ezibucayi kuma-ejensi, abeluleki, noma amathuluzi anqanyuliwe — kuyindlela eyodwa eshesha kakhulu yokulahlekelwa ukulawula isiqondiso senkampani yakho. Uma ugcina ubunikazi bezinqumo zakho futhi uzihlomisa ngengqalasizinda efanele, uba ngumsebenzisi oholayo ngokucaca esikhundleni salowo osabela ngokudideka.

Kusho Ukuthini Ngempela Ukukhipha Ukwahlulela Kwakho?

Ukwahlulela kokukhipha akufani nokudlulisela imisebenzi. Ukudlulisela amandla kusho ukuthi wabela umuntu okwaziyo ukwenza izinqumo ngesikhathi wena usengumenzi wezinqumo. Ukwahlulela kokusebenza kwangaphandle kusho ukuthi unikezela ngesinqumo ngokwaso — uvumela inhlangano yangaphandle ukuthi ichaze ukuthi yini ebalulekile, yini okufanele ibekwe eqhulwini, nokuthi impumelelo ibukeka kanjani ebhizinisini lakho.

Lokhu kwenzeka ngokucashile. I-ejensi ikutshela ukuthi umkhiqizo wakho udinga ukulungiswa okuphelele, futhi uyabethemba ngoba bakubonise idekhi. Umxhumanisi uncoma i-pivot, futhi uyalandela ngoba uswele idatha yangaphakathi ongaphikisana nayo. Isitaki esihlukene samathuluzi angu-12 ahlukene sikhiqiza imibiko engqubuzanayo, ngakho uyaqagela - noma okubi nakakhulu, uvumela ukuthi ubani okhulume ekugcineni.

Umphumela yibhizinisi elikhukhulekayo. Isikhombisi-ndlela sisebenza. Njalo ngekota iba umsebenzi wokuthola izeluleko ongakaze uziqonde ngokugcwele.

"Umnikazi webhizinisi ongakwazi ukufunda ama-metrics akhe, ukuhumusha ukuziphatha kwekhasimende lakhe, noma ukulandelela imbangela nomthelela kuyo yonke imisebenzi yakhe uzohlala encike endabeni yomunye umuntu. Lokho kwencika kuyabiza, futhi kuyagwemeka."

Kungani Abanikazi Bamabhizinisi Bewela Kulo Mcupho?

Imbangela ewumsuka icishe ihlale iyinkimbinkimbi yokusebenza ngaphandle kokubonakala kokusebenza. Uma ibhizinisi lakho lisebenza ezinkundleni zokuxhumana ezinqanyuliwe eziyishumi nambili - eyodwa eye-CRM, enye eye-imeyili, enye eyezibalo, enye ngeyokuphathwa kwephrojekthi - awunaso isithombe esihlanganisiwe. Idatha ihlala kuma-silos. Imibiko iyaphikisana. Ingqondo yokuqonda yonke into inkulu kakhulu.

Ngakho abanikazi benza lokho abazizwa kunengqondo ngaleso sikhathi: bakhokhela omunye umuntu ukuze akubone lokho. I-ejensi ye-SEO ihumusha ithrafikhi. Umeluleki wezezimali uhumusha imingcele. Umxhumanisi wokumaketha uhumusha ifaneli. Uchwepheshe ngamunye usebenza kusilo, njengamathuluzi anxephezela wona.

Okuxakayo ukuthi ngokuzama ukwenza umthwalo ube lula, abanikazi bamabhizinisi bakha isistimu entekenteke kakhulu — lapho isu lenkampani yabo lihlanganiswa kusukela ekutolikeni okungajwayelekile kunobuhlakani bomuntu wokuqala.

Ziyini Izindleko Zangempela Zokunikela Ngezinqumo Ezigunyaziwe?

Izindleko zezimali ziyabonakala kodwa ngokuvamile azibukelwa phansi. Abagcini be-ejensi, izimali zomxhumanisi, nosonkontileka abangochwepheshe bangeza ngokushesha. Kodwa izindleko ezifihliwe zilimaza kakhulu:

• Ukulahleka kwesivinini: Zonke izinqumo ezidinga ukubonisana nezinkampani zangaphandle zengeza izinsuku noma amaviki emjikelezweni wakho wokwenza, kuyilapho izimbangi ezingabanikazi bedatha yazo zihamba ngokushesha.
• Ukungaqondani kahle: Abeluleki bangaphandle balungiselela ukulethwa nokubonwayo, hhayi ngenxa yeqiniso elicashile lesisekelo samakhasimende akho, isiko, noma isikhundla semali.
• I-Skill Atrophy: Uma uzibandakanya kancane nobuhlakani bakho bebhizinisi, yilapho uyancipha khona ikhono lokuhlaziya iseluleko, ukubona isiqondiso esibi, noma ukuhola ngokuqiniseka.
• Iqhinga lokukhukhula: Ngaphandle kwesistimu yokusebenza ehlangene, isu lakho lebhizinisi liba inhlanganisela yemibono yabanye abantu kunokuba umbono ohlangene, onolwazi lwedatha.
• Ukuhlanganiswa kokuncika: Umsebenzi ngamunye onikezwe ngaphandle udala ukuncika okusha, futhi ukuncika kudala ubuthakathaka — ukuphela kobudlelwane be-ejensi eyodwa kungaphazamisa wonke umsebenzi wokumaketha.

Ungabufuna Kanjani Ubunikazi Bezinqumo Zebhizinisi Lakho?

Ukufuna kabusha isahlulelo kuyinkinga yesakhiwo edinga isixazululo sesakhiwo. Akwanele ukumane "ubandakanyeke kakhulu" - udinga ingqalasizinda eyenza ukubandakanyeka okujulile kube okusebenzayo nokusebenza kahle.

Isinyathelo sokuqala ukuhlanganisa. Uma i-CRM yakho, ukuphathwa kwephrojekthi yakho, izibalo zakho, ukuxhumana neqembu lakho, amapayipi okuqukethwe kwakho, kanye nokwengamela kwakho kwezezimali konke kuphila ngaphakathi kwesistimu eyodwa ehlanganisiwe, uyeka ukudinga otolika. Idatha iyazikhulumela ngoba ixhumekile, ihambisana nomxholo, futhi ayiguquki.

Isinyathelo sesibili ukufunda nokubhala. Inkundla ehlanganisiwe ikusiza kuphela uma yakhelwe ama-opharetha, hhayi onjiniyela. I-interface idinga ukuveza imininingwane ngendlela noma yimuphi umnikazi webhizinisi - hhayi nje usosayensi wedatha - angathatha isinyathelo ngokushesha. Uma ukwazi ukuvula ideshibhodi eyodwa futhi uqonde kahle ukuthi imali engenayo ivelaphi, ukuthi i-churn yenzani, nokuthi yimiphi imikhankaso ekhiqiza i-ROI yangempela, isidingo sokuhumusha kwangaphandle siyahwamuka.

Isinyathelo sesithathu i-cadence. Ukwakha isigqi samasonto onke eduze kwedatha yakho yokusebenza - ukuyibuyekeza, ukuyibuza, ukwenza izinqumo kuyo - yindlela owenza ngayo ithuluzi libe ikhono. Ukwahlulela kuyisisipha. Uma uyisebenzisa kaningi ngolwazi oluthembekile, iba namandla futhi ngokushesha.

Iyini I-Business OS Empeleni Eshintshayo Mayelana Nendlela Osebenza Ngayo?

I-Mewayz yakhelwe ngqo le nkinga. Ngamamojula ahlanganisiwe angu-207 — ahlanganisa i-CRM, i-automation yokuthengisa, ukuphathwa kweqembu, amathuluzi okuqukethwe, izibalo, i-ecommerce, nokunye okwengeziwe — isebenza njengohlelo oluphelele lokusebenza lwebhizinisi kunesinye isixazululo sephuzu kusitaki esivele siminyene.

Kubasebenzisi abangu-138,000 asebevele beqhuba amabhizinisi abo ku-Mewayz ngo-$19 kuya ku-$49 ngenyanga, ukushintshwa kuyashesha. Esikhundleni sokunxantathu phakathi kwamapulatifomu amahlanu nama-ejensi amathathu ukuze aphendule umbuzo owodwa wamasu, avula indawo eyodwa futhi abone isithombe esigcwele. Lokho kubonakala yikho okubuyisela ukwahlulela. Akuyena umxhumanisi omusha. Akuyona i-ejensi ehlakaniphile. Umthombo owodwa weqiniso lokusebenza okungowakho ngokuphelele.

Amabhizinisi ahamba phambili kule minyaka eyishumi ezayo ngeke kube yilawo aqashe abeluleki abahlakaniphe kakhulu. Kuzoba yilabo abaqhubi babo abaziqonda kahle izinombolo zabo ukuze benze izinqumo ezingcono kunanoma yimuphi umeluleki.

Imibuzo Evame Ukubuzwa

Ingabe ukusebenzisa isofthiwe yebhizinisi kuyafana nokwahlulela kokukhipha?

Cha — futhi umehluko ubalulekile. Isofthiwe ikunikeza idatha, isakhiwo, kanye ne-automation. Ifeza izinqumo zakho ngokuphumelelayo. Ukwahlulela kokusebenza kwangaphandle kusho ukunikezela isinqumo ngokwaso kumuntu wangaphandle okungenzeka angahlanganyeli nomxholo wakho, amanani akho, noma ukubekezelela kwakho ubungozi. I-OS yebhizinisi eklanywe kahle njenge-Mewayz ibeka ulwazi olwengeziwe ezandleni zakho, hhayi ngaphansi, okusho ukuthi wenza izinqumo ezingcono — hhayi ezimbalwa zazo.

Ngazi kanjani uma sengivele ngikhiphe izinqumo eziningi zebhizinisi lami?

Isiginali ethembekile ukukhathazeka kokuncika. Uma ukuhamba kwe-ejensi eyodwa, usonkontileka, noma ithuluzi kuzokushiya ungakwazi ukuqonda noma ukusebenzisa umsebenzi obalulekile webhizinisi lakho, ukhiphe ukwahlulela ngaphandle kokumane wenze. Enye isignali i-opaque metrics — uma ungeke ukwazi ukuchaza ukuthi kungani inombolo yokhiye ithuthelwe ngenyanga edlule ngaphandle kokubiza othile kuqala, lowo msebenzi uye waphumela ngaphandle kwegunya lakho lokwenza izinqumo.

Ingabe amabhizinisi amancane angakwazi ukugcina ukwahlulela ngaphakathi endlini?

Amabhizinisi amancane awakwazi ukukhokhela. Abeluleki bangaphandle banenani lamabhizinisi anamamajini amakhulu nemijikelezo yesinqumo ehamba kancane. Abasunguli nama-opharetha abancane bahamba ngokushesha, basebenza ngomzimba omncane, futhi badinga ukuzungeza ngokushesha — akukho nokukodwa kwakho okuhambisana nemodeli ehambisa zonke izinqumo ngenkampani yangaphandle. Amapulatifomu afana ne-Mewayz, aqala ku-$19 ngenyanga, ayeklanyelwe ukunikeza amabhizinisi amancane naphakathi nendawo ingqalasizinda yokusebenza eyayifinyeleleka kuphela emaqenjini ebhizinisi aneminyango ezinikele.

Yeka ukuqasha umbono wabanye abantu ngebhizinisi lakho. Qala isilingo sakho samahhala ku-Mewayz futhi uzwe ukuthi kusho ukuthini ukuqalisa umsebenzi wakho endaweni eyodwa — ngokubonakala okugcwele, umongo ogcwele, nokulawula okugcwele kuzo zonke izinqumo ezibalulekile.