I-Internal-Platform Effect

I-impembelelo yangaphakathi-yeqongayi-software echasene ne-pattern apho inkqubo ikhula ngokwezifiso kangangokuthi iphinda iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde ifake i-complex ye-proportional. Kubanini bamashishini abaphonononga amaqonga esoftware, ukuqonda lo mgibe kubalulekile ekukhetheni izixhobo ezikhawulezisa ukukhula kunokuba ziwukhuphe ngokuzolileyo.

Siyintoni kanye isiphumo seQonga elingaphakathi kwaye kutheni ibalulekile kuShishino?

Iqanjwe ngokwesangqa zobunjineli besoftware, isiphumo seqonga sangaphakathi sichaza okwenzekayo xa abaphuhlisi - okanye abathengisi beqonga - besakha inkqubo eqhelekileyo kwaye yenziwe ngokwezifiso kangangokuba ibeyinkqubo yesibini yokusebenza ebekwe phezu kweyokuqala. Lonke uphawu luba lukhetho loqwalaselo. Wonke umsebenzi ufuna ukuseta ngokwesiqhelo. Wonke umsebenzi olula ufuna ingcaphephe.

Kumashishini, oku kubonakala njengoluhlu lweshishini elityabukileyo elixabisa amanani amathandathu ngonyaka, lifuna iqela elizinikeleyo lolawulo, kwaye alinakukwazi ukwenza ingxelo elula yomxhasi ngaphandle kweendlela ezintathu zokusebenza. Iqonga lalithembisa ukuba bhetyebhetye; yazisa ingxabano. Ngokutsho kophando lukaGartner, imibutho ichitha umyinge wama-30% webhajethi yesoftware yayo kwizixhobo abangazisebenzisiyo - isiphumo esithe ngqo samaqonga obunjineli obugqithisileyo abeka phambili ukwenziwa kwethiyori ngokwezifiso ngaphezu kokusebenziseka okubonakalayo.

Umahluko ubalulekile kuba ayingawo onke amaqonga abanzi awela kulo mgibe. Umbuzo awungowokuba zingaphi iifitsha zeqonga elinazo - kukuba ezo mpawu zisombulula iingxaki zokwenyani, ezicacileyo zeshishini okanye zikho nje ukuthethelela ukuntsokotha kweqonga.

Njani iSiphumo seQonga elingaphakathi liphuhla ngaPhakathi kweeNkampani eziKhulayo?

Ipateni ngokuqhelekileyo ivela ngokuthe ngcembe, nto leyo eyenza ibe yingozi kakhulu. Inkampani ithatha iqonga eliguquguqukayo lokujongana neemfuno zesebe elinye. Elo sebe liyilungiselela kakhulu. Elinye isebe liyangena. Iimaleko ezingakumbi zokuzenzela ziyavela. Ekugqibeleni, inkampani iye yakha inkqubo yangaphakathi ye-bespoke ekungekho mntu omnye oyiqonda ngokupheleleyo, kwaye ukufuduka kude kube yinto engenakwenzeka.

"Eyona software ibiza kakhulu luhlobo olunyanzela iqela lakho ukuba libe ziinjineli zesoftware ukuze nje liyisebenzise. Amaqonga oshishino okwenyaniso asombulula iingxaki - awadali amatsha amile njengeengxaki ebekufanele ukuba azicime."

Olu qokelelo lokuntsonkotha luthwala iindleko ezifihlakeleyo ezingafane zivele kwi-invoyisi yokuthenga:

• Uqeqesho oluphezulu - Abasebenzi abatsha bachitha iiveki befunda ingqiqo yangaphakathi yeqonga kunokuba benze umsebenzi wangempela
• Ityala lesondlo — Lonke ulungiselelo lwesiko litikiti lenkxaso lexesha elizayo elilindele ukwenzeka
• Integration fragility — Amaqonga enziwe ngokwezifiso aphezulu aphuka ngokungalindelekanga xa abathengisi betyhala uhlaziyo
• Isigqibo sokukhubazeka - Amaqela achitha ixesha elininzi lokukhetha ukhetho kunokuba enze izinto eziphambili
• Isitshixo somthengisi — Ukwenziwa nzulu ngokwezifiso, kuya kuba nzima kwaye kuya kuba nexabiso elikhulu ukuphuma

Ukuqaphela ezi patheni kwangoko ngumahluko phakathi kotyalo-mali lweqonga oludibanisa ixabiso kunye noluthi cwaka lube lityala kwiphepha lakho lomncono.

Yintoni eyahlula i-Modular Business OS kwi-Inner-Platform Trap?

Impendulo ilele kuyilo olwenziwa ngabom. Inkqubo yokusebenza yeshishini lokwenyani njengeMewayz- eyakhiwe malunga ne-207 iimodyuli ezijoliswe kwiinjongo ezisetyenziswa ngamashishini angaphezu kwe-138,000 kwihlabathi jikelele - isebenza kwifilosofi eyahlukileyo ngokusisiseko. Kunokuba unikeze ulungelelwaniso olungenasiphelo kwinkonzo yokuguquguquka okungacacanga, inika izisombululo ezithile, ezivavanyiweyo zemisebenzi ethile yeshishini: I-CRM, i-e-commerce, izixhobo ze-link-in-bio, ukuhanjiswa kwekhosi, ukuthengiswa kwe-imeyile, ulawulo lweqela, kunye nokunye.

Imodyuli nganye ijongana nemfuno yeshishini echaziweyo ngaphandle kokufuna ukuba abasebenzisi baqale bakhe isiseko sokuxhasa loo mfuno. Lo ngumahluko obalulekileyo. Iqonga elenza ukuba uqwalasele iskimu sedatha ngaphambi kokuba uthumele iphulo le-imeyile liye lakhukuliseka langena kwindawo yeqonga. Iqonga apho iphulo lakho le-imeyile likucofa kathathu kude likwenzele umsebenzi woyilo.

Indlela yemodyuli ikwathetha ukuba amashishini angenza into ayifunayo kwaye angayihoyi into angayenziyo - ukugcina indawo yokuqonda ilawuleka njengoko iqonga elisezantsi likhula ngokukwazi. Kumaxabiso aqala kwi-19 yeedola ukuya kwi-49 yeedola ngenyanga, i-Mewayz ibeka ngabom obu bunzulu besakhono njengeziseko ezingundoqo ezifikelelekayo endaweni yokuntsokotha kweshishini.

Njani imibutho ingaziphicotha izixhobo zayo zangoku kwiimpawu zeQonga elingaphakathi?

Ukuba ukrokrela ukuba isitakhi sakho sangoku siye sangena kwindawo yeqonga, uphicotho olusebenzayo luthatha ngaphantsi kwemva kwemini. Qala ngokubuza iqela lakho imibuzo emithathu ethe ngqo:

Okokuqala: Ngaba umqeshi omtsha unokugqibezela imisebenzi engundoqo ngokuzimeleyo kwiveki yakhe yokuqala, okanye ngaba kufuneka abe nelungu leqela eliphezulu ukuze ajonge ingqiqo yangaphakathi yenkqubo? Amaqonga afuna ulwazi lweziko ukuze asebenze abonisa iimpawu zeqonga langaphakathi.

Okwesibini: Zingaphi iimpawu zesoftware yakho esetyenziswa liqela lakho rhoqo? Izifundo ezivela kubathengisi besoftware yeshishini zihlala zibonisa ukuba uninzi lwabasebenzisi bazibandakanya ngaphantsi kwe-20% yeempawu ezikhoyo. Uphawu oluphezulu oludityaniswe nokusetyenziswa okuphantsi yiflegi ebomvu.

Okwesithathu: Xa into iphuka okanye inkqubo ifuna ukuhlaziywa, ngubani oyilungisayo - umsebenzisi weshishini okanye ingcali ye-IT? Ukuba utshintsho lwesiqhelo lweshishini lufuna ungenelelo lobugcisa, iqonga libe yindawo yophuhliso egcinwa liqela lakho.

Ukufumana amanqaku angalunganga kuyo nayiphi na kwezi akuthethi ukuba ulahle izixhobo zakho zangoku ngokukhawuleza, kodwa oko kuthetha ukubala iindleko zokwenyani zokuhlala - kuquka ilahleko yemveliso, ukutsalwa koqeqesho, kunye nexabiso lexabiso lokuntsokotha elidibanisa ikota nganye.

Ingaba iNkqubo yeSofthiwe esempilweni ijongeka njani eneneni xa uQeqesha?

Amashishini asinde ngempumelelo kumgibe weplatform yangaphakathi athande ukwabelana ngeempawu ezifanayo: bakhethe amaqonga ayilelwe malunga nemisebenzi ekufuneka yenziwe endaweni yamaqonga ayilwe malunga nokuguquguquka kwethiyori. Babeka phambili ixesha-kwixabiso ngaphezu koqwalaselo-kwithiyori.

Udibaniso luhlala luyinxalenye yesisombululo. Imibutho eqhuba izixhobo ezisixhenxe ezihlukeneyo - nganye inegama layo lokungena, imodeli yayo yedatha, inkontileka yayo yenkxaso - idla ngokusetyenziswa ngcono kwiqonga elidibeneyo apho idatha ihamba ngokwemvelo phakathi kwemisebenzi. Irekhodi yomthengi eqhagamshela ngokuzenzekelayo kwimbali yokuthenga, amatikiti enkxaso, ukubandakanyeka kwe-imeyile, kunye nokugqitywa kwekhosi kuzisa ubukrelekrele ukuba izixhobo ezifihliweyo azinakukwazi. Apha kulapho ingqikelelo ye-OS yeshishini inikezela ngeyona ROI yayo inokulinganiswa: hayi kuyo nayiphi na imodyuli enye, kodwa kuqhagamshelo phakathi kwazo.

Imibuzo Ebuzwa Rhoqo

Ingaba iqonga elinamakhulukhulu eefitsha ngokuzenzekelayo liqonga elingaphakathi?

Hayi. Isiphumo seqonga elingaphakathi limalunga nefilosofi yoyilo, hayi ukubalwa kweempawu. Iqonga elinama-200 alungelelanisiweyo, iimodyuli ezakhiwe ngenjongo yokuba ngamnye asombulule ingxaki ethile ihluke kakhulu kwiqonga elineempawu ze-50 ezifuna ukucwangciswa okubanzi ukwenza nantoni na eluncedo. Uvavanyo kukuba ingaba iimpawu zihambisa ixabiso ngokukhawuleza okanye zifuna ukuba wakhe iziseko zoncedo ezingakumbi ngaphambi kokuba zibe luncedo.

Ndikuthethelela njani ukutshintsha amaqonga xa sele sityale imali eninzi ekulungiseni eli lethu langoku?

Le yingxaki yeendleko ezinzulu kakhulu. Ubalo olunyanisekileyo lujonge phambili: liyakuxabisa ntoni eli qonga - ngemali, ixesha, kunye nethuba - kwiinyanga ezizayo ze-24 ukuba uhlala? Thelekisa oko xa kuthelekiswa neendleko zemfuduko zexesha elinye kunye neenzuzo eziqhubekayo ezisebenzayo zeqonga elakhelwe ukusombulula iingxaki zakho ngaphandle kokufuna ukugcinwa rhoqo. Amashishini amaninzi aqhuba olu hlalutyo afumanisa ukuba i-break-even point imfutshane kunoko bekulindelekile.

Ngaba amashishini amancinci angafumana impembelelo yeqonga langaphakathi, okanye ngaba le yingxaki yoshishino kuphela?

Amashishini amancinci ahlala esengozini, hayi ngaphantsi. Iinkampani zamashishini zinamasebe e-IT ukuze zifunxe ubunzima. Iqela labantu abahlanu elamkele iqonga elenziwe ngokwezifiso kakhulu kwaye lakha ukuhamba komsebenzi phezu kwalo alinaso isithinteli. Xa umntu "owaziyo indlela esebenza ngayo inkqubo" ehamba, ishishini lijongene nengxaki yokwenene yokusebenza. Ukukhetha amaqonga aneentloko zoqwalaselo olusezantsi lukhusela amaqela amancinane ngokungafaniyo.

Impembelelo yeqonga elingaphakathi liyathintelwa — kodwa kuphela ukuba uyazazi iimpawu zayo phambi kokuba zibalwe kwiziseko ezingundoqo ishishini lakho lixhomekeke kulo. I-Mewayz yakhiwa ukusuka kwimigaqo yokuqala ukunika amashishini akhulayo ubunzulu benkqubo yokusebenza kweshishini elipheleleyo ngaphandle kokuntsonkotha okungaphezulu okwenza isoftware yeshishini ibe yindleko kakhulu ukuyiqhuba. Ngeemodyuli ezidibeneyo ze-207, amaxabiso acacileyo ukusuka kwi-$ 19 ukuya kwi-$ 49 ngenyanga, kunye noluntu lwamashishini angaphezu kwe-138,000 esele eqhuba eqongeni, izigqibo zokwakha sele zenziwe - ngokuchanekileyo.

Jonga indlela i-Mewayz ekusingatha ngayo ukuntsonkotha ukuze iqela lakho linganyanzelekanga: Qalisa isilingo sakho sasimahla kuapp.mewayz.com kwaye uvule iimodyuli ezifunwa lishishini lakho, ngaphandle kokuqwalasela ezo lingazifuniyo.