Brand Mmere no

Adekyee a Ɛwɔ Brand Mmere no mu

Mfe du du pii no, na adwumayɛ ho nhyehyɛe no yɛ nea ɛyɛ mmerɛw, linear model: yɛ ade bi, di gua denneennen, na yɛ adetɔn funnel no yiye. Wɔde akontaabu a ɛfa nneɛma a wɔtɔn ho wɔ asram abiɛsa biara mu ne gua so kyɛfa ɔha biara mu na ɛkyerɛɛ nkonimdi. Nanso nsakrae kɛse bi rekɔ so. Yɛahyɛn bere foforo bi mu—The Brand Age. Wɔ saa nhwɛso foforo yi mu no, ade a wɔyɛ no nyɛ asɛm no mu ɔbran koro pɛ bio. Mmom no, ahyɛnsode no ankasa—ne gyinapɛn ahorow, n’atirimpɔw, n’abɔde a nkwa wom nyinaa—abɛyɛ agyapade titiriw ne osuahu titiriw a adetɔfo no nya. Adwumakuw bi nyɛ adetɔnfo ara kwa bio; ɛyɛ ɔdawurubɔfoɔ, mpɔtam dansifoɔ, ne atenaeɛ a wɔde boɔ a ɛnyɛ den, a nteaseɛ wom ma.

Aguadi no akyi: Brand sɛ Osuahu

Brand Age no ma yɛkɔ akyiri sen nkitahodi abusuabɔ. Adetɔfo a wɔwɔ hɔ nnɛ, titiriw awo ntoatoaso a wɔyɛ mmerante ne mmabaa, hwehwɛ pii sen ade a ɛyɛ adwuma ara kwa. Wɔhwehwɛ sɛ wɔbɛhyehyɛ wɔn ho. Wɔpaw sɛ wɔne nneɛma a wɔde di dwuma a ɛda wɔn ankasa nipasu ne wɔn gyinapɛn ahorow adi bedi nkitaho. Eyi kyerɛ sɛ touchpoint biara —efi social media post ne adetɔfo mmoa nkitahodi so kosi unboxing osuahu ne ade no nkwa tenten so —yɛ ti wɔ brand no asɛm a ɛkɔ so no mu. Osuahu a enhyia anaasɛ enhyia no bubu akɔmfosɛm no. Brands a ɛbɛkɔ so ayɛ yie no bɛyɛ nea ɛyɛ akwantuo a ɛka bom, ɛyɛ nokware, na ɛsom boɔ a ɛfiri deɛ wɔbɛhunu so kɔsi nsɛm a wɔka de gyina akyi.

Modular kwan a wɔfa so yɛ Brand Building

Ɛbɛyɛ dɛn na adwumakuw bi atumi ahwɛ nkitahodi, nsɛm a ɛwɔ mu, ne adwumayɛ ho wɛbsaet a ɛyɛ den yi so bere nyinaa? Mmuae no da modular kwan so. Sɛ́ anka wɔbɛfa brand management sɛ nnwuma a wɔayɛ no siled (aguadi wɔ ha, adwumayɛ wɔ hɔ) no, nnwumakuw a wosusuw daakye ho no refa adwumayɛ nhyehyɛe a wɔaka abom. Eyi ne baabi a asɛnka agua te sɛ Mewayz bɛyɛ nea ɛho hia. Ɛma fapem nhyehyɛe a wɔde bɛkyekye na wɔadi brand ecosystem so wɔ ɔkwan a ɛka bom so. Ɛdenam adwumayɛ, nkitahodi, ne data a wɔde si baabiara so no, Mewayz ma nnwuma ahorow kwan ma wɔhwɛ sɛ ahyɛnsode ho bɔhyɛ a aguadi kuw no de ama no yɛ ahyɛnsode ho bɔhyɛ koro no ara a adetɔfo som ne nneɛma a wɔyɛ akuw de ma.

• Nsɛm a ɛkɔ so daa: Hwɛ wo brand nne ne tintim kalenda so wɔ akwan nyinaa so fi hub biako so.
• Adetɔfoɔ Nhwɛsoɔ a Wɔaka abom: Fa adetɔfoɔ data bom sɛdeɛ ɛbɛyɛ a ekuo biara ne atɔfoɔ bɛdi nkitaho a ɛwɔ nsɛm a ɛfa ho ne abakɔsɛm a ɛdi mũ.
• Adwumayɛ a Wɔayɛ no Yie: Fa adwumayɛ nhyehyɛeɛ no yɛ adwuma sɛdeɛ ɛbɛyɛ a wo kuo no bɛtumi de wɔn adwene asi mfasoɔ a wɔbɛbɔ so, na ɛnyɛ akwansideɛ a ɛfa adwumayɛ ho.
• Agile Adaptation: Fa ɔsatuo foforɔ, nneɛma, anaa dwumadie foforɔ hyɛ aseɛ ntɛm a ɛnsɛe wo dwumadie titire.

Ɛrenya nkɔso wɔ The Brand Age

Sɛ wɔbɛdi nkonim wɔ The Brand Age mu a, ɛsɛ sɛ akannifoɔ sesa wɔn adwene firi adwumakuo bi a wɔhwɛ so kɔ osuahu bi a wɔbɛhwɛ so. Eyi hwehwɛ sɛ wunya w’atiefo no ho ntease a emu dɔ, wode wo ho hyɛ nokware mu, na wode ahopere yɛ adwuma de yɛ nsakrae ntɛmntɛm. Ɛfa brand a nkurɔfo pɛ sɛ wɔyɛ ne fã a wɔbɛkyekye ho, na ɛnyɛ sɛ wɔbɛtɔ nneɛma afi hɔ kɛkɛ. Botae no ne sɛ wobɛbɔ fekubɔ a emu yɛ den, pa araa ma wo brand no bɛyɛ adeyɛ asɛm, badge a ɛkyerɛ sɛ obi yɛ, ne ɔhokafo a wogye no di wɔ w’atɔfo asetra mu.

a wɔde ahyɛ mu

"Wɔ The Brand Age mu no, wo dwumadie nhyehyɛeɛ no yɛ w'amammerɛ. Ɛyɛ architecture a aniwa nhu no na ɛkyerɛ sɛ wo brand no te nka sɛ ɛka bom na wɔahyɛ da ayɛ anaasɛ wɔapaapae na ayɛ basabasa. Platform a ɛfata no nnyɛ w'adwuma nko ara; ɛma wo brand no yɛ kɛseɛ."

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Wɔayɛ platforms te sɛ Mewayz ama saa atirimpɔw pɔtee yi. Wɔde modular adwumayɛ OS a ehia na wɔde nwene wo brand no gyinapɛn ahorow no akɔ wo da biara da dwumadi ahorow no ntama ankasa mu, hwɛ hu sɛ bere a woreyɛ scale no, wo brand osuahu no ne wo susuw —bere nyinaa na tumi wom. Daakye nyɛ nnwumakuw a wɔwɔ ankorankoro nneɛma a eye sen biara no dea, na mmom wɔn a wɔwɔ nneɛma a ɛyɛ den na ɛyɛ anigye sen biara no dea.

Nsɛmmisa a Wɔtaa Bisa

Adekyee a ɛwɔ Brand Mmere no mu

Mfe du du pii no, na adwumayɛ ho nhyehyɛe no yɛ nea ɛyɛ mmerɛw, linear model: yɛ ade bi, di gua denneennen, na yɛ adetɔn funnel no yiye. Wɔde akontaabu a ɛfa nneɛma a wɔtɔn ho wɔ asram abiɛsa biara mu ne gua so kyɛfa ɔha biara mu na ɛkyerɛɛ nkonimdi. Nanso nsakrae kɛse bi rekɔ so. Yɛahyɛn bere foforo bi mu—The Brand Age. Wɔ saa nhwɛso foforo yi mu no, ade a wɔyɛ no nyɛ asɛm no mu ɔbran koro pɛ bio. Mmom no, ahyɛnsode no ankasa—ne gyinapɛn ahorow, n’atirimpɔw, n’abɔde a nkwa wom nyinaa—abɛyɛ agyapade titiriw ne osuahu titiriw a adetɔfo no nya. Adwumakuw bi nyɛ adetɔnfo ara kwa bio; ɛyɛ ɔdawurubɔfoɔ, mpɔtam dansifoɔ, ne atenaeɛ a wɔde boɔ a ɛnyɛ den, a nteaseɛ wom ma.

Aguadi no akyi: Brand sɛ Osuahu

Brand Age no ma yɛkɔ akyiri sen nkitahodi abusuabɔ. Adetɔfo a wɔwɔ hɔ nnɛ, titiriw awo ntoatoaso a wɔyɛ mmerante ne mmabaa, hwehwɛ pii sen ade a ɛyɛ adwuma ara kwa. Wɔhwehwɛ sɛ wɔbɛhyehyɛ wɔn ho. Wɔpaw sɛ wɔne nneɛma a wɔde di dwuma a ɛda wɔn ankasa nipasu ne wɔn gyinapɛn ahorow adi bedi nkitaho. Eyi kyerɛ sɛ touchpoint biara —efi social media post ne adetɔfo mmoa nkitahodi so kosi unboxing osuahu ne ade no nkwa tenten so —yɛ ti wɔ brand no asɛm a ɛkɔ so no mu. Osuahu a enhyia anaasɛ enhyia no bubu akɔmfosɛm no. Brands a ɛbɛkɔ so ayɛ yie no bɛyɛ nea ɛyɛ akwantuo a ɛka bom, ɛyɛ nokware, na ɛsom boɔ a ɛfiri deɛ wɔbɛhunu so kɔsi nsɛm a wɔka de gyina akyi.

Modular kwan a wɔfa so yɛ Brand Building

Ɛbɛyɛ dɛn na adwumakuw bi atumi ahwɛ nkitahodi, nsɛm a ɛwɔ mu, ne adwumayɛ ho wɛbsaet a ɛyɛ den yi so bere nyinaa? Mmuae no da modular kwan so. Sɛ́ anka wɔbɛfa brand management sɛ nnwuma a wɔayɛ no siled (aguadi wɔ ha, adwumayɛ wɔ hɔ) no, nnwumakuw a wosusuw daakye ho no refa adwumayɛ nhyehyɛe a wɔaka abom. Eyi ne baabi a asɛnka agua te sɛ Mewayz bɛyɛ nea ɛho hia. Ɛma fapem nhyehyɛe a wɔde bɛkyekye na wɔadi brand ecosystem so wɔ ɔkwan a ɛka bom so. Ɛdenam adwumayɛ, nkitahodi, ne data a wɔde si baabiara so no, Mewayz ma nnwuma ahorow kwan ma wɔhwɛ sɛ ahyɛnsode ho bɔhyɛ a aguadi kuw no de ama no yɛ ahyɛnsode ho bɔhyɛ koro no ara a adetɔfo som ne nneɛma a wɔyɛ akuw de ma.

Ɛrenya nkɔso wɔ The Brand Age

Sɛ wɔbɛdi nkonim wɔ The Brand Age mu a, ɛsɛ sɛ akannifoɔ sesa wɔn adwene firi adwumakuo bi a wɔhwɛ so kɔ osuahu bi a wɔbɛhwɛ so. Eyi hwehwɛ sɛ wunya w’atiefo no ho ntease a emu dɔ, wode wo ho hyɛ nokware mu, na wode ahopere yɛ adwuma de yɛ nsakrae ntɛmntɛm. Ɛfa brand a nkurɔfo pɛ sɛ wɔyɛ ne fã a wɔbɛkyekye ho, na ɛnyɛ sɛ wɔbɛtɔ nneɛma afi hɔ kɛkɛ. Botae no ne sɛ wobɛbɔ fekubɔ a emu yɛ den, pa araa ma wo brand no bɛyɛ adeyɛ asɛm, badge a ɛkyerɛ sɛ obi yɛ, ne ɔhokafo a wogye no di wɔ w’atɔfo asetra mu.