Marginal Revolution

The marginal revolution ndiyo imwe nzira ine simba zvikuru vemabhizimisi vemazuva ano vari kushandisa kukunda vakwikwidzi vavo pasina mari yakakura kana mapivots ehusiku. Nekutarisisa pane zvinowanwa pakuita kwebhizinesi rega rega, vashandisi vanonzwisisa kufunga kweparutivi vanogara vachibatanidza mibayiro midiki kuita shanduko.

Chii Chaizvo Chinonzi Marginal Revolution uye Nei Zvine Basa kune Bhizinesi?

Kuchinja kweparutivi kwakatangira mu19th-century yehupfumi apo vanhu vanofunga vakaita saWilliam Stanley Jevons, Carl Menger, naLéon Walras vakawana vakazvimirira kuti kukosha kwehupfumi hakuonekwi nekushandisa zvachose asi nemarginal utility - kukosha kwechimwe chikamu chekuwedzera. Inoshandiswa kumabhizinesi echizvino-zvino, muono uyu wakadzama: kukura hakubvi pakusvetuka kukuru asi kubva mukuramba uchivandudza sarudzo dzese dzeparutivi, maitiro ese, nzvimbo yega yega yevatengi nechikamu chidiki.

Murairidzi wemabhasikoro weBritish Dave Brailsford akashandisa zvine mukurumbira kuita izvi se "muunganidzwa wemhindu dzeparutivi," achivandudza chinhu chose chekushanda ne1%. Chikwata chake chakabva kunenge-chisina basa kuenda kunotonga Tour de France mukati memakore. Iyoyo pfungwa inoshanda pakuwedzera bhizinesi. Paunonatsiridza kushandurwa kwelead ne2%, kuchengetwa kwevatengi ne3%, uye kushanda zvakanaka ne4% panguva imwe chete, kusanganisa kwazvinoita mukati memwedzi gumi nemiviri kunogona kupeta kaviri kuburitsa kwako kwakanaka pasina kupeta mari yako.

"Iwe hausimuke kusvika padanho rezvinangwa zvako, unowira padanho rehurongwa hwako." — James Clear. Mubhizimisi, shanduko yemiganhu inopedzisira yave shanduko yehurongwa: kuunganidza masisitimu ari nani, imwe neimwe yakagadziridzwa kumucheto, inoburitsa mhedzisiro isina kana bumbunuro imwe chete yakambokwanisa.

Ko Core Mechanisms yeMarginal Thinking Inofambisa Sei Mabudiro Chaicho eBhizinesi?

Kuongorora kwemukati mukuita kunoreva kubvunza mubvunzo wakananga pamberi pesarudzo yega yega: ndeipi imwe bhenefiti yeichi chiitiko chinotevera maererano nemutengo wayo wekuwedzera? Uku kuumbwa kunogadzirisa mafungiro evashandisi nezve kuhaya, kushandisa mari yekushambadzira, kuvandudza zvigadzirwa, uye kudyara kwevatengi.

Funga nezvemitengo. Mazhinji mabhizinesi anoisa mitengo zvichienderana nemutengo-pamwe nemhando kana mukwikwidzi bhenji. Munhu anofunga zvemukati anobvunza kuti: papi mutengo apo mutengi anotevera anowanikwa anogadzira yakanaka mambure kukosha mushure mekutora mutengo, mutengo wekutsigira, uye churn njodzi? Iyi nzira yepakati inowanzoratidza kuti bhizinesi rinogona kushanda zvine pundu chikamu charinofungidzira kuti hachina pundutso - kana kuti iri kuderedza zvakanyanya tier yeprimiyamu.

Mafungiro akafanana anoshanda kune kusimudzira, kushambadzira zvemukati, uye chimiro chechikwata. Sarudzo yega yega yekugovewa kwezviwanikwa inosimba kana ichiongororwa kumucheto kwete mukuunganidzwa.

Ndedzipi Dzakanyanya Kushanda Chaiyo-Nyika Yekutemerwa kweMarginal Business Strategy?

Masangano akabudirira kushandisa marginal revolution musimboti anogovera DNA inoshanda yakafanana. Ivo vanomhanyisa yakarongeka, yakakwira-frequency optimization kutenderera kwete yegore rehurongwa hwekuongorora. Maitiro anotevera anoratidza vanoita zvemhando yepamusoro-soro:

• Ongororo dzevhiki nevhiki dzemetric dzine maitiro: Zvikwata zvinoisa zvinangwa zvekuvandudza zvishoma (semuenzaniso, +1.5% muyero wakavhurwa neemail svondo rino) pane kuita zvibodzwa zvekota zvisina kujeka, kuona kuti kuzvidavirira kunoyerwa uye nekukasika.
• Modular system architecture: Pane kuita monolithic process, vanovaka maoperation mumamodule akasarudzika, akazvimirira ega — saka shanduko yekukwira haidi kuvaka patsva rwendo rwese rwevatengi.
• A/B kuyedzwa pamwero: Chese chinotarisana nevatengi - mitsetse yezvidzidzo, mapeji emitengo, mafambiro emitengo - inotorwa sefungidziro inofanirwa kuongororwa, nevakundi vanokunda vanoburitswa zvakarongeka.
• Kubatanidza zvishwe zvekuchengetedza: Kuvandudzwa kweparutivi kudzikisa churn kune mubairo mukuru; kudzikiswa ne5% pamutengo wepamwedzi wega wega kunogona kuwedzera LTV ne50–100% pahupenyu hwemutengi zvichienderana nehurefu hwekondirakiti yako.
• Kuonekwa kwedata kunoshanda: Kutengeswa, kushambadza, mashandiro, uye zvikwata zvekutsigira zvinogovana dhibhodhi rekuita zvakafanana kuitira kuti kusashanda zvakanaka kunoonekwa mukati memari izere, kwete kuvharirwa mukati memadhipatimendi.

Kufunga KwekuMarginal Kunofananidzwa Sei Nekukanganisa Kuvandudza Senzira Yekukura?

Inovhiringidza innovation inowana mizhinji yemisoro yenyaya, asi shanduko yepakati ndiyo nzira yakavimbika yekukura kwakasimba kwebhizinesi. Kuvhiringidza kunoda kubheja pane isina chokwadi tekinoroji kana shanduko yemusika; marginal optimization inoshanda pamaitiro anozivikanwa ane fungidziro yekuvandudza mitengo.

Kutsvagisa kwakasimba mukuzvibata kwesangano kunogara kuchiratidza kuti makambani ari kuita hurongwa hwekuvandudza muganho anochengetedza miganho yeEBITDA yakakwira uye nemitengo yakaderera yekutenga vatengi pane avo vari kutsvaga kukura kuburikidza nenguva neakawanda mapivots. Chikonzero chacho chakatwasuka: mibairo mishoma inovaka ruzivo rwemasangano. Kuvandudza kudiki kwega kwega kunodzidzisa timu yako chimwe chinhu chakanangana nevatengi vako uye mashandisiro, kugadzira hungwaru hwezvinhu izvo pasina mukwikwidzi anogona kutevedzera zviri nyore.

Izvi hazvirevi kuti hutsva husina basa. Iwo akanyanya kubudirira maopareta anosanganisa marginal optimization yemaitiro aripo neanosarudza, ane-akanyatso bheti pakuchinja kwemusika. Mewayz's 207-module business operating system inonetsa yakananga yehuzivi uhwu - chinangwa-chakavakwa kuitira kuti mabhizinesi ari kukura akwanise kuita, kuyera, nekuvandudza dura rekushanda rega rega akazvimirira apo chikuva pachacho chichishanduka nezvido zvavo.

Humbowo Hwe Empirical Hunotii Nezve Kukanganisa Kuvandudza Bhizinesi?

Masvomhu ekubatanidza anoita kuti bhindauko remumativi risangonzwika zvine hunyanzvi asi kuti risadzivisike. Bhizinesi rinovandudza pa1% pavhiki rinokura neanosvika makumi matanhatu nenomwe muzana pagore. Pa2% pasvondo, bhizinesi rimwe chetero rinopfuura zvakapetwa kaviri. Aya haasi efungidziro - ndiwo maratidziro akanyorwa ekukura kwemabhizinesi akatora marongedzero ekuvandudza kweparutivi pamabasa avo.

Nevashandisi vanopfuura 138,000 vatove vari kukwirisa papuratifomu yeMewayz pamitengo yakagadzirirwa kutanga-nhanho kukwirisa mabhizinesi ($ 19– $ 49/mwedzi), iyo data kubva kune iyo mushandisi inosimbisa iyo modhi: inowanikwa, modular tooling inovhara yega yega dhizaini - kubva kuCRM uye e-commerce kune manejimendi echikwata uye analytics kukurumidza kuona uye inogonesa kushanda kwechikwata maturusi akatsemuka.

Mibvunzo Inowanzo bvunzwa

Ko iyo marginal revolution approach inongoenderana nemabhizimusi makuru here?

Kwete - kutaura zvazviri, kufunga kwemukati kune simba zvakanyanya kumabhizinesi madiki uye epakati. Masangano emabhizinesi anowanzo kuve neakawanda akadzika midzi maitiro zvekuti shanduko yemukati inononoka kuita. Vashandisi vadiki vanogona kuona dambudziko nemusi weMuvhuro voedza mhinduro neChina, vachidzvanya kutenderera kwekuvandudza zvakanyanya.

Ndinoziva sei kuti ndeapi mapeji ekutanga mubhizinesi rangu?

Tanga nemetric yakanyanya kukwira kumusoro kwemari inowanikwa: kumabhizinesi mazhinji, iyi ingave mwero wekutendeuka kana mwero wekuchengeta vatengi. Kuvandudzwa kwe1% mune imwe neimwe kunoburitsa kunze kwekudzika kwakadzika maitiro. Shandisa nharaunda yekuongorora yakabatana - senge Mewayz's akavakirwa-mukati mamodule ekushuma - kuona painorasa kukosha kwakanyanya pamuenzi kana mutengi.

Zvinotora nguva yakadii kuona mibairo kubva kumarginal improvement strategy?

Mabhizinesi mazhinji anoona zvine mutsindo musanganiswa mukati memazuva makumi matanhatu kusvika makumi mapfumbamwe ekuita zvine hungwaru. Mwedzi wekutanga unowanzo kutarisana nemikana yako yepamusoro-soro yekuvandudza; mwedzi wechipiri unoratidza kuwana kwekutanga; nemwedzi wechitatu, mhedzisiro yekomboni inoyerwa mumari nekuchengetedza metrics. Consistency of process — kwete kukurumidza kwekuchinja — ndiyo inotsanangura musiyano.

Kuchinja kwemarginal haisi pfungwa yekuyemura uri kure — inzira inoshanda yemabhizinesi anoda kukura nemazvo uye nekuenderera mberi. Kana wagadzirira kugadzira sisitimu iyoyo, tanga account yako yeMewayz nhasi uye uwane 207 modules yakagadzirirwa kukubatsira kuona, kushandisa, uye kusanganisa zvaunowana padanho rega rega rebhizinesi rako.