Kubona Igitekerezo

Kubona Theory ni siyanse yo gusobanukirwa uburyo tubona, gusobanura, no gukora kumakuru agaragara - no mubucuruzi, bigena niba uyobora neza cyangwa ugatsitara ukoresheje urusaku. Kuri ba rwiyemezamirimo ba kijyambere bayobora ibikorwa bigoye, kumenya amahame inyuma yo kubona ntabwo ari amasomo gusa; ni itandukaniro hagati y'akajagari gakomeye kandi wizeye, ufata ibyemezo bifata ibyemezo.

Niki Mubyukuri Kubona Igitekerezo kandi ni ukubera iki bifite akamaro kubafite ubucuruzi?

Muri rusange, Kubona Theory ihuza imibare, siyanse yubwenge, hamwe nigishushanyo mbonera cyo gusobanura uburyo ubwonko bwumuntu butunganya ibishoboka, amakuru, nuburyo. Yatunganijwe nk'urwego rwo gutuma imibare idasobanutse y’imibare ifatika, ishingiye cyane ku mirimo y’abashinzwe ibarurishamibare n’abashakashatsi bajijutse bamenye ko abantu biga byihuse binyuze mu kwerekana amashusho kuruta binyuze mu mibare yonyine.

Kubafite ubucuruzi, ibi birimbitse. Buri kibaho, buri raporo, urupapuro rwose rushobora gukorana n'ubwonko bwawe cyangwa kubirwanya. Iyo ibikoresho byawe byubwenge byubucuruzi byakozwe muburyo abantu babona kandi bagatunganya amakuru, uhagarika gukeka kabiri ibipimo byawe hanyuma ugatangira kubikora. Iyo ataribyo, uta amasaha asobanura amakuru agomba gufata amasegonda - kandi birushijeho kuba bibi, ufata ibyemezo ukurikije ibimenyetso bitasomwe.

Kubona Theory biduha amagambo nuburyo bwo gusaba neza ibikoresho byacu, amakipe yacu, hamwe ningeso zacu zo kumenya.

Nigute Abatekereza Amateka Bahinduye Imyumvire Yacu Kubona Amashusho?

Imirongo yubwenge yo Kubona Theory iva mubyanditswe na Aristote byanditswe mbere ya optique kugeza naba psychologue ba Gestalt bo muntangiriro yikinyejana cya 20, bashizeho ihame rizwi cyane ko "byose biruta umubare wibice byacyo." Abahanga mu bya Gestalt - Wertheimer, Köhler, na Koffka - berekanye ko imyumvire y'abantu isanzwe ishakisha icyitegererezo. Twebwe itsinda, turangije, turashishoza.

Nyuma, Edward Tufte ushinzwe ibarurishamibare yahinduye uburyo dutekereza kubijyanye no gushushanya amakuru hamwe nakazi ke kihariye kerekana amashusho, avuga ko amashusho meza agaragaza ukuri nimbaraga nke zubwenge. Igitekerezo cye cya "data-ink ratio" - kugabanya cyane wino yeguriwe amakuru nyayo mugihe ugabanya urusaku rwiza - iracyari igipimo cya zahabu mugushushanya amakuru yubucuruzi muri iki gihe.

Vuba aha, abahanga mu bukungu bwimyitwarire nka Daniel Kahneman bongeyeho urundi rwego: kubona ntabwo bigaragara gusa. Muyunguruzi binyuze kubogama, gutegereza, n'amarangamutima. Ibi bivuze ko ibyo utekereza ko ubona mubucuruzi bwawe burigihe bikozwe nibyo wari witeze kubona - ubushishozi bwimbitse kandi bukora kuri rwiyemezamirimo uwo ari we wese.

Ni ayahe mahame shingiro yo kubona Igitekerezo buri rwiyemezamirimo agomba gusaba?

Gusobanukirwa Kubona Theory bihita bifatika iyo byacitse mumahame shingiro. Hano haribintu byingenzi buri mucuruzi agomba gukora imbere:

• Ikimenyetso nivangura ry urusaku: Imyumvire yumuntu yatojwe kubona ibintu bidasanzwe. Koresha ibi muguhuza ibipimo fatizo byibanze kugirango gutandukana bigaragare ako kanya aho kwihisha imbere muri raporo zuzuye.
• Ibitekerezo bishoboka binyuze mumashusho: Kubona Theory yatangiriye mumashuri yubumenyi bwibarurishamibare, kandi ikoreshwa ryayo rikomeye nukwitoza kubona isaranganya, intera, hamwe nudashidikanya - ntabwo ari impuzandengo imwe gusa ishobora kuyobya ingamba.
• Kugabanya imizigo yo kumenya: Ikintu cyose kidakenewe muburyo bwo kugereranya kigura imbaraga zo mumutwe. Muburyo bworoshye koroshya ibitekerezo byawe kugirango imikorere yawe ikore vuba kandi ufite ikizere kinini.
• Urutonde rukurikirana: Itumanaho ryiza cyane ryerekanwa rivuga inkuru ifite intangiriro, hagati, nimpera. Shiraho raporo yawe yo kuyobora kugirango uyobore itsinda ryawe binyuze mumiterere, ubushishozi, nibikorwa - murutonde.

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Ni izihe ngaruka zifatika zo kubona Igitekerezo cyo gukora imishinga myinshi?

Iyo ukoresheje ubucuruzi bwamamaza ibicuruzwa, kugurisha, gutsinda kwabakiriya, ibirimo, e-ubucuruzi, hamwe nibikorwa byitsinda - byose icyarimwe - ikibazo cyo kumenya ni kinini. Kubona Theory itubwira ko hatabayeho kubaka nkana byubaka bigenga uburyo amakuru atemba kubafata ibyemezo, amashyirahamwe atubahiriza icyaricyo cyose cyumvikana cyane, ntabwo ari ngombwa.

Aha niho rwose sisitemu yubucuruzi ihuriweho ihinduka umutungo wibikorwa aho kwiyandikisha kwa software. Amahuriro ashimangira ibikorwa byawe - guhuza amakuru kuva CRM yawe, ubukangurambaga bwa imeri, imiyoboro mbonezamubano, raporo yimari, hamwe nimiryango ikora - shyira mu bikorwa mu buryo butaziguye Reba Ibitekerezo ugabanya ibiciro byo guhindura imiterere no gukuraho ibice bigoreka imyumvire.

Ejo hazaza h'imicungire yubucuruzi hazaba iy'abakoresha badakusanya amakuru gusa ariko bubaka sisitemu zo kureba - ibidukikije aho amakuru yukuri agaragara kumuntu ukwiye mugihe gikwiye, bisaba ibisobanuro bike kandi bigafasha umuvuduko mwinshi.

Nigute Ibihe bizaza muri AI no Kubona Amashusho bigenda bihinduka Kubona Igitekerezo cyubucuruzi bugezweho?

Umupaka ukurikira wo Kubona Theory ni adaptual visualisation - sisitemu yiga ibyo ukeneye kubona ukurikije uruhare rwawe, imiterere yawe, hamwe nubucuruzi bwawe bugezweho. Ikibaho gikoreshwa na AI gitangiye kugaragara kubintu bidasanzwe mbere yuko amaso yumuntu abifata, agaragaza isano iri hagati yinzira zamakuru zitagumaho zitagaragara, kandi zigasaba ibikorwa bijyanye nintego zubucuruzi aho gutanga amakuru kumateka gusa.

Ibibazo bikunze kubazwa

Kubona Theory bireba gusa abahanga mubumenyi nisesengura?

Ntabwo aribyo rwose. Mugihe Kubona Theory bifite imizi yimbitse mubyigisho byibarurishamibare, ibikorwa byayo bifatika bigera kuri rwiyemezamirimo uwo ari we wese, umuyobozi, cyangwa umuyobozi witsinda risobanura raporo zubucuruzi, asubiramo ibibaho, cyangwa agafata ibyemezo bishingiye kumibare igaragara. Gusobanukirwa uburyo imyumvire ikora ituma abantu bose mumuryango wawe bakora cyane.

Kubogama kubogamye bifitanye isano no Kubona Igitekerezo cyo gufata ibyemezo mubucuruzi?

Kubogama kubogamye - kubogama kubogamye, kubogama kuboneka, inanga - byose bikora kurwego rwo kubona no gutanga amakuru. Kubona Theory iguha urwego rwo gutegura ibidukikije byawe muburyo bwo kurwanya ibyo kubogama, kurugero muguhora werekana imiterere yimiterere ijyanye nigihe-cyo kugereranya, cyangwa mugupima umunzani kuburyo kugereranya ari byiza rwose aho kugoreka muburyo bugaragara.

Ni ubuhe bwoko bw'ubucuruzi bwunguka cyane mu gushyira mu bikorwa Amahame ya Theory?

Ubucuruzi ubwo aribwo bwose bukoresha inzira nyinshi icyarimwe - kwamamaza, kugurisha, ibikorwa, kwishora mubakiriya - inyungu nyinshi. Kurwego rwo hejuru rwibikorwa byawe, niko birushaho kunengwa kugira imyubakire igaragara igaragara hejuru yibimenyetso byambere. Ubucuruzi bucunga inzira zinyuranye zinjiza, imikorere yitsinda, hamwe niterambere ryikigereranyo kurubuga rumwe, reba inyungu yihuse yo gukurikiza aya mahame.

Witeguye guhagarika kurohama mumakuru adahuye hanyuma ugatangira gukora ubucuruzi bwawe mubyukuri bigaragara? {"@ imiterere": "https: \ / \ / schema.org", "@ ubwoko": "Ibibazo", "mainEntity": Imizi yimbitse mu myigishirize y’ibarurishamibare, ibikorwa byayo bifatika bigera kuri rwiyemezamirimo uwo ari we wese, umuyobozi, cyangwa umuyobozi w’itsinda usobanura raporo z’ubucuruzi, agasuzuma imbaho zerekana imikorere, cyangwa agafata ibyemezo bishingiye ku makuru agaragara. Gusobanukirwa uburyo imyumvire ikora ituma abantu bose bo mu ishyirahamwe ryanyu rikora ibintu bikarishye. " kubogama \ u2014 kwemeza kubogama, kubogama kuboneka, anchoring \ u2014 byose bikora kurwego rwimyumvire yibitekerezo no gutanga amakuru Kubona Theory iguha urwego rwo gushushanya aho utanga raporo muburyo bwo kurwanya ibyo kubogama, kurugero nukwerekana buri gihe ibyerekezo byerekanwe hamwe nibipimo byigihe, cyangwa kugereranya ibipimo "Ubwoko": "Ubwoko": " amahame? "," yemeye Igisubizo ": {" @ ubwoko ":" Igisubizo "," inyandiko ":" Ubucuruzi ubwo aribwo bwose bukoresha imiyoboro imwe icyarimwe \ u2014 kwamamaza, kugurisha, ibikorwa, gusezerana kwabakiriya \ u2014 inyungu nini cyane, niko bigenda birushaho kugira ubwubatsi bugaragara bugaragaza ibimenyetso byambere byinjira}]