Ntugatange Urubanza

Gusohora urubanza - gutanga ibyemezo byubucuruzi bikomeye mubigo, abajyanama, cyangwa ibikoresho bidahuye - nuburyo bumwe bwihuse bwo gutakaza ubuyobozi bwikigo cyawe. Iyo ugumanye nyirubwite ibyemezo byawe kandi ukitunga ibikorwa remezo bikwiye, uba umukoresha uyobora mubisobanutse aho kuba uwitabira urujijo.

Mubyukuri Bisobanura iki Gutanga Urubanza rwawe?

Gusohora hanze urubanza ntabwo ari kimwe no gutanga imirimo. Delegation bivuze ko uhaye umuntu ubushobozi mugihe ukomeje gufata ibyemezo. Gusohora hanze bisobanura ko watanze icyemezo ubwacyo - kureka ishyaka ryo hanze rikagaragaza icyangombwa, icyo ugomba gushyira imbere, nuburyo intsinzi isa nubucuruzi bwawe.

Ibi bibaho muburyo bwihishe. Ikigo kirakubwira ikirango cyawe gikeneye kuvugururwa byuzuye, kandi urabyizeye kuko bakweretse igorofa. Umujyanama arasaba pivot, hanyuma ugakurikira kuko wabuze amakuru yimbere kugirango utongane ukundi. Igice cyaciwemo ibikoresho 12 bitandukanye gitanga raporo zivuguruzanya, urakeka rero - cyangwa birushijeho kuba bibi, wohereza uwabivuze bwa nyuma.

Ibisubizo nubucuruzi bugenda. Icyerekezo gihinduka. Buri gihembwe gihinduka imyitozo yo gufata inama utigeze usobanukirwa neza.

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Kuki ba nyiri ubucuruzi bagwa muri uyu mutego?

Intandaro yimikorere hafi ya yose igoye idafite ibikorwa bigaragara. Iyo ubucuruzi bwawe bukoresheje urubuga rwaciwe - icumi kuri CRM, indi ya imeri, indi yo gusesengura, indi yo gucunga imishinga - nta shusho ihuriweho. Amakuru aba muri silos. Raporo zivuguruzanya. Ubwenge bwo hejuru bwo guhuza byose ni binini.

Ba nyirubwite rero bakora ibyunvikana mugihe gito: bishyura undi muntu kugirango abimenye. Ikigo cya SEO gisobanura traffic. Umujyanama mu by'imari asobanura impande zose. Umujyanama wamamaza asobanura funnel. Buri mpuguke ikorera muri silo, kimwe nibikoresho barimo kwishyura.

Igitangaje ni uko mugerageza koroshya umutwaro, ba nyir'ubucuruzi bashiraho sisitemu yoroshye - imwe aho ingamba za sosiyete zabo ziteranirizwa mubisobanuro byabigenewe aho kuba ubwenge bwibanze.

Ni ibihe biciro nyabyo byo gutanga ibyemezo bishinzwe gutanga ibyemezo?

Igiciro cyamafaranga kiragaragara ariko akenshi kidahabwa agaciro. Abagumana ibigo, amafaranga yubujyanama, naba rwiyemezamirimo b'inzobere biyongera vuba. Ariko ibiciro byihishe birangiza cyane:

• Gutakaza umuvuduko: Icyemezo cyose gisaba kugirwa inama nundi muntu wongera iminsi cyangwa ibyumweru mubikorwa byawe, mugihe abanywanyi bafite amakuru yabo bagenda vuba.
• Ingamba zifatika: Hatariho gahunda ihuriweho, ingamba zawe zubucuruzi ziba igiteranyo cyibitekerezo byabandi aho kuba icyerekezo kimwe, cyamenyeshejwe amakuru.

Nigute ushobora kugarura nyirubwite ibyemezo byubucuruzi?

Gusubiramo urubanza nikibazo cyimiterere gisaba igisubizo cyimiterere. Ntabwo bihagije "gusa kugira uruhare" - ukeneye ibikorwa remezo bituma uruhare rwimbitse rufatika kandi neza.

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Intambwe yambere ni uguhuriza hamwe. Iyo CRM yawe, imicungire yumushinga wawe, isesengura ryawe, itumanaho ryitsinda ryanyu, imiyoboro yawe, hamwe nubugenzuzi bwimari yawe byose bibaho muri sisitemu imwe ihuriweho, uhagarika gukenera abasemuzi. Amakuru yivugira ubwayo kuko arahujwe, ajyanye, kandi arahoraho.

Intambwe ya kabiri ni gusoma no kwandika. Ihuriro rihuriweho rigufasha gusa niba ryarakozwe kubakoresha, ntabwo ari injeniyeri. Imigaragarire igomba kwerekana ubushishozi muburyo nyir'ubucuruzi uwo ari we wese - atari umuhanga mu makuru gusa - ashobora gukora ako kanya. Mugihe ushobora gufungura ikibaho kimwe hanyuma ugasobanukirwa neza aho amafaranga ava, aho churn ibera, hamwe niyamamaza ritanga ROI nyayo, hakenewe ibisobanuro byo hanze bishira.

Intambwe ya gatatu ni cadence. Kubaka injyana ya buri cyumweru ikikije amakuru yawe y'ibikorwa - kuyisubiramo, kubaza, gufata ibyemezo muri yo - nuburyo uhindura igikoresho mubushobozi. Urubanza ni imitsi. Kenshi na kenshi uyikoresha hamwe namakuru yizewe, birakomera kandi byihuse.

Mubyukuri OS yubucuruzi ihinduka iki muburyo ukora?

Mewayz yubatswe kubwiki kibazo. Hamwe na 207 ihuriweho na modul - ikwirakwiza CRM, gutangiza ibicuruzwa, gucunga amakipe, ibikoresho bikubiyemo, gusesengura, gucuruza, nibindi byinshi - ikora nka sisitemu yuzuye yubucuruzi aho kuba ikindi gisubizo cyibintu bimaze kuba akajagari.

Kubakoresha 138.000 basanzwe bakora ubucuruzi bwabo kuri Mewayz kumadorari 19 kugeza 49 $ buri kwezi, ihinduka rirahita. Aho gutandukanya impande eshanu ninzego eshatu kugirango basubize ikibazo kimwe cyingamba, bafungura ibidukikije bakabona ishusho yuzuye. Ibyo kugaragara nibyo bigarura urubanza. Ntabwo ari umujyanama mushya. Ntabwo ari ikigo gifite ubwenge. Inkomoko imwe yukuri yimikorere ni iyanyu rwose.

Ubucuruzi bwiza mumyaka icumi iri imbere ntabwo aribwo bwahaye akazi abajyanama bajijutse. Bazaba aribo abakoresha babo basobanukiwe numubare wabo bihagije kugirango bafate ibyemezo byiza kuruta umujyanama wese wabishobora.

Ibibazo bikunze kubazwa

Gukoresha software yubucuruzi ni kimwe no gusohora urubanza?

Oya - kandi itandukaniro rirakomeye. Porogaramu iguha amakuru, imiterere, no kwikora. Ikora ibyemezo byawe neza. Gusohora hanze bisobanura gutanga icyemezo ubwacyo kumuburanyi wo hanze udashobora gusangira imiterere yawe, indangagaciro zawe, cyangwa kwihanganira ingaruka. Ubucuruzi bwateguwe neza nka Mewayz ishyira amakuru menshi mumaboko yawe, ntabwo ari make, bivuze ko ufata ibyemezo byiza - ntabwo ari bike.

Nabwirwa n'iki ko namaze gutanga ibicuruzwa byinshi mubucuruzi bwanjye?

Ikimenyetso cyizewe ni guhangayika. Niba kugenda kw'ikigo kimwe, rwiyemezamirimo, cyangwa igikoresho byagusiga udashobora kumva cyangwa gukora umurimo wibanze wubucuruzi bwawe, wasohoye urubanza aho kurangiza gusa. Ikindi kimenyetso ni ibipimo bidasobanutse - niba udashobora gusobanura impamvu umubare wingenzi wimutse ukwezi gushize utabanje guhamagara umuntu, icyo gikorwa cyagiye hanze yubuyobozi bwawe bwo gufata ibyemezo.

Ubucuruzi buciriritse bushobora kwihanganira guca imanza murugo?

Ubucuruzi buciriritse ntibushobora kwihanganira. Abajyanama bo hanze bagurwa kubucuruzi bufite intera nini kandi buhoro buhoro. Abashinze n'abashoramari bato bagenda byihuse, bakora ibinure, kandi bakeneye kwihuta - ntanumwe murimwe uhuza nurugero ruyobora ibyemezo byose binyuze mubandi bantu. Ihuriro nka Mewayz, guhera ku madorari 19 ku kwezi, ryakozwe mu buryo bwihariye bwo guha imishinga mito n'iciriritse ibikorwa remezo by'imikorere byahoze bigera gusa ku makipe y'ibigo afite amashami yabigenewe.

Hagarika gukodesha ibitekerezo byabandi kubucuruzi bwawe bwite. {"@ imiterere": "https: \ / \ / schema.org", "@ ubwoko": "Ibibazo", "mainEntity": Porogaramu iguha amakuru, imiterere, hamwe na automatike. Irangiza ibyemezo byawe neza. Outsourcing urubanza bisobanura gutanga icyemezo ubwacyo mumashyaka yo hanze adashobora gusangira imiterere yawe, indangagaciro zawe, cyangwa kwihanganira ibyago byawe. urubanza? "," yemeye Igisubizo ": {" @ ubwoko ":" Igisubizo "," inyandiko ":" Ikimenyetso cyizewe ni impungenge zishingiye ku kwishingikiriza Niba kugenda kw'ikigo kimwe, rwiyemezamirimo, cyangwa igikoresho byagusiga udashobora gusobanukirwa cyangwa gukora umurimo wibanze wubucuruzi bwawe, washyize hanze urubanza aho gukora gusa ukwezi kwimuka kwimuka, niba udashobora gusobanura ukwezi kwimuka kwimuka. yawe "}}, {" @ ubwoko ":" Ikibazo "," izina ":" Ese ubucuruzi buciriritse bushobora gukomeza guca imanza murugo? "," yemeye Igisubizo ":" igice cya gatatu Platforms nka Mewayz, guhera kumadorari 19 kukwezi, yagenewe byumwihariko gutanga bito na mi "}}]}