Kuwona Theory

Chiphunzitso cha Kuwona ndi sayansi yomvetsetsa momwe timaonera, kumasulira, ndikuchita zinthu pazowoneka - ndipo mubizinesi, zimatsimikizira ngati mumatsogola momveka bwino kapena mukupunthwa ndi phokoso. Kwa amalonda amakono omwe amayang'anira ntchito zovuta, kudziwa bwino mfundo zakuwona sikungophunzira chabe; ndiye kusiyana pakati pa chipwirikiti chokhazikika ndi kupanga zisankho mokhazikika, moyendetsedwa ndi data.

Kodi Kuwona Ndi Chiyani Kwenikweni Ndipo Chifukwa Chiyani Kuli Kofunika Kwa Eni Mabizinesi?

M'malo mwake, Kuwona Chiphunzitso kumagwirizanitsa ziwerengero, sayansi yamalingaliro, ndi mapangidwe azithunzi kuti afotokoze momwe ubongo wamunthu umasinthira kuthekera, deta, ndi mapangidwe. Kupangidwa ngati chimango chopangitsa kuti malingaliro osamveka a masamu awonekere, amatengera kwambiri ntchito ya akatswiri owerengera ndi ofufuza ozindikira omwe adazindikira kuti anthu amaphunzira mwachangu kwambiri kudzera m'mawonekedwe owoneka kuposa manambala aiwisi okha.

Kwa eni mabizinesi, izi ndizambiri. Dashboard iliyonse, lipoti lililonse, spreadsheet iliyonse ikugwira ntchito ndi ubongo wanu kapena motsutsana nayo. Zida zanu zanzeru zamabizinesi zikapangidwa mozungulira momwe anthu amawonera ndikusintha zidziwitso, mumasiya kungoganiza za ma metric anu ndikuyamba kuchitapo kanthu. Zikapanda kutero, mumawononga maola ambiri kutanthauzira zomwe zikuyenera kutenga masekondi - ndipo choyipa kwambiri, mumapanga zisankho motengera ma siginali olakwika.

Ziphunzitso Zowona zimatipatsa mawu ndi dongosolo lofuna kuchita bwino kuchokera ku zida zathu, magulu athu, ndi zizolowezi zathu zamaganizidwe.

Kodi Oganiza Zakale Asintha Bwanji Chidziwitso Chathu pa Mawonekedwe Owoneka?

Mzere waluntha wa Kuwona Chiphunzitso umachokera ku zolemba zoyambirira za Aristotle za optics kupita kwa akatswiri a maganizo a Gestalt a kumayambiriro kwa zaka za zana la 20, omwe adakhazikitsa mfundo yodziwika tsopano yakuti "zonse ndi zazikulu kuposa kuchuluka kwa zigawo zake." Gestalt theorists - Wertheimer, Köhler, ndi Koffka - adawonetsa kuti malingaliro amunthu ndi ongofuna mawonekedwe. Timagulu, timamaliza, timalingalira.

Kenaka, katswiri wofufuza za ziwerengero Edward Tufte anasintha momwe timaganizira za kapangidwe ka chidziwitso ndi ntchito yake yodziwika bwino yowonera deta, ponena kuti zowoneka bwino zimawulula chowonadi mosazindikira. Lingaliro lake la "chiwerengero cha inki ya data" - kukulitsa inki yoperekedwa ku data yeniyeni kwinaku akuchepetsa phokoso lokongoletsa - ikadali muyezo wagolide pamapangidwe anzeru zamabizinesi lero.

Posachedwapa, akatswiri azachuma ngati Daniel Kahneman awonjezera gawo lina: kuwona sikuwoneka chabe. Zimasefedwa mwa kukondera, kuyembekezera, ndi kutengeka. Izi zikutanthauza kuti zomwe mukuganiza kuti mukuwona mubizinesi yanu nthawi zonse zimapangidwa ndi zomwe mumayembekezera - chidziwitso chozama komanso chotheka kwa bizinesi iliyonse.

Kodi Mfundo Zazikulu Zokhudza Kuwona Malingaliro Omwe Wamalonda Aliyense Ayenera Kutsatira Ndi Chiyani?

Kumvetsetsa Chiphunzitso cha Kuwona kumakhala kothandiza nthawi yomweyo ikasweka mu mfundo zake zoyambira. Nawa mfundo zazikuluzikulu zomwe wochita bizinesi aliyense ayenera kukhala nazo:

• Kukonza mwatcheru: Zowoneka zina - mtundu, kukula, mawonekedwe, ndi kuyenda - zimasinthidwa ndi ubongo usanakhazikike. Pangani ma dashboard anu kuti agwiritse ntchito izi, kuyika ma KPI ofunikira pomwe amafunikira kuyang'ana mwachangu.
• Signal vs. phokoso tsankho: Malingaliro aumunthu amaphunzitsidwa kuzindikira zolakwika. Gwiritsani ntchito izi posintha ma metrics anu oyambira kuti zosintha ziwonekere nthawi yomweyo m'malo mobisala mkati mwamalipoti osokonekera.
• Kuganiza motheka pogwiritsa ntchito masomphenya: Kuwona chiphunzitso chinachokera ku maphunziro a ziwerengero, ndipo kugwiritsa ntchito kwake kwamphamvu kwambiri ndikudziphunzitsa nokha kuti muwone magawidwe, mikangano, ndi kusatsimikizika - osati mfundo imodzi yokha yomwe ingasocheretse kwambiri njira.
• Kuchepetsa katundu wozindikira: Chilichonse chosafunikira pachiwonetsero chowonera chimawononga mphamvu zamaganizidwe. Mopanda chifundo, sinthani magwiridwe antchito kuti gulu lanu lizichita zinthu mwachangu komanso molimba mtima.
• Kutsatizana kwa nkhani: Kulankhulana kothandiza kwambiri kowoneka bwino kumafotokoza nkhani yokhala ndi chiyambi, pakati, ndi mathero. Konzani kamvekedwe kanu ka malipoti kuti kakutsogolereni gulu lanu pazochitika, kuzindikira, ndi zochita - motere.

"Cholinga cha nzeru zamabizinesi owoneka sikuwonetsa chilichonse - ndikuwonetsa chinthu choyenera panthawi yoyenera kuti zochita zolondola ziwonekere. Zovuta zomwe sizimayendetsa zisankho ndikungomva phokoso lovala suti."

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Kodi Zotsatira Zake Zokhudza Kuwona Malingaliro Pakuyendetsa Bizinesi Yanjira Zambiri Ndi Chiyani?

Mukayendetsa bizinesi yotsatsa, kugulitsa, kupambana kwamakasitomala, zomwe zili, malonda apakompyuta, ndi magwiridwe antchito amagulu - zonse nthawi imodzi - vuto lachidziwitso ndi lalikulu. Seeing Theory imatiuza kuti popanda zomanga dala zoyang'anira momwe chidziwitso chimayendera kwa opanga zisankho, mabungwe amasankhira ku metric yomwe ili yokwezeka kwambiri, osati yofunika kwambiri.

Apa ndipamene dongosolo logwirizana labizinesi limakhala chinthu chofunikira kwambiri m'malo molembetsa mapulogalamu. Mapulatifomu omwe amaphatikiza mawonekedwe anu ogwirira ntchito - kuphatikiza data kuchokera ku CRM yanu, makampeni a imelo, njira zochezera anthu, malipoti azachuma, ndi mayendedwe amagulu - amagwiritsa ntchito mwachindunji Seeing Theory pochepetsa mtengo wosinthira zinthu ndikuchotsa kugawanika komwe kumasokoneza malingaliro.

Tsogolo la kasamalidwe ka mabizinesi lidzakhala la ogwira ntchito omwe samangosonkhanitsa deta koma amapanga makina owonera - malo omwe chidziwitso choyenera chimafika kwa munthu woyenera panthawi yake, zomwe zimafuna kutanthauzira kochepa komanso kupangitsa kuti liwiro liziyenda bwino.

Kodi Tsogolo Lili Motani mu AI ndi Kuwoneka Kukusintha Kuwona Malingaliro a Mabizinesi Amakono?

Malire otsatirawa a Seeing Theory ndi mawonekedwe osinthika - machitidwe omwe amaphunzira zomwe muyenera kuwona potengera udindo wanu, machitidwe anu, ndi momwe bizinesi yanu ilili. Ma dashboards oyendetsedwa ndi AI ayamba kuwonetsa zosokoneza maso amunthu asanaziwone, kuwunikira kulumikizana pakati pa data yomwe ikadakhala yosawoneka, ndikulimbikitsa zochita zogwirizana ndi zolinga zamabizinesi m'malo mongopereka lipoti lambiri.

Kwa amalonda omwe akupanga ntchito zowopsa, kulumikizana uku kwa sayansi yozindikira komanso nzeru zopanga kupanga kumatanthauza kuti mabizinesi omwe akupikisana nawo sadzakhala ndi data yochulukirapo - azikhala ndi machitidwe opangidwa bwino owonera detayo momveka bwino ndikuchitapo kanthu mwachangu.

Mafunso Ofunsidwa Kawirikawiri

Kodi Kuwona chiphunzitso n'kofunika kokha kwa asayansi ndi akatswiri ofufuza?

Ayi. Ngakhale kuti Kuwona Kuwona kumachokera ku maphunziro a ziwerengero, ntchito zake zothandiza zimafikira kwa wamalonda aliyense, woyang'anira, kapena mtsogoleri wa gulu yemwe amatanthauzira malipoti abizinesi, amawunikanso ma dashboards ogwirira ntchito, kapena kupanga zisankho potengera zowonera. Kumvetsetsa momwe malingaliro amagwirira ntchito kumapangitsa aliyense m'gulu lanu kukhala wowongolera kwambiri.

Kodi kukondera kwachidziwitso kumagwirizana bwanji ndi Kuwona Theory popanga zisankho zabizinesi?

Kukondera kwachidziwitso — kukondera kotsimikizira, kukondera kwa kupezeka, kukhazikika - zonse zimagwira ntchito pamlingo wamalingaliro ndi chidziwitso. Kuwona Theory kumakupatsani dongosolo lokonzekera malo anu ochitira malipoti m'njira zomwe zimalimbana ndi kukondera kumeneku, mwachitsanzo powonetsa nthawi zonse zomwe zikuchitika motsatizana ndi miyeso ya nthawi, kapena kufananiza masikelo kuti kufananitsa kukhale koyenera m'malo molakwika.

Kodi ndi bizinesi yanji yomwe imapindula kwambiri pogwiritsa ntchito mfundo za Seeing Theory?

Bizinesi iliyonse yomwe imakhala ndi njira zingapo nthawi imodzi - kutsatsa, kugulitsa, ntchito, kuchitapo kanthu ndi kasitomala - imapindula kwambiri. Kuchulukirachulukira kwamachitidwe anu, m'pamenenso kumakhala kofunikira kwambiri kukhala ndi zomanga zomwe zimawonetsa zidziwitso zoyambira bwino. Mabizinesi omwe amayang'anira njira zosiyanasiyana zopezera ndalama, momwe gulu likugwirira ntchito, komanso kuchuluka kwa kakulidwe papulatifomu yolumikizana amawona phindu lofulumira kwambiri potsatira mfundozi.

Mwakonzeka kusiya kulowerera mu data yolumikizidwa ndikuyamba kuyendetsa bizinesi yanu momveka bwino? Mewayz imakupatsani magawo 207 ophatikizika abizinesi — kuchokera ku CRM ndi kutsatsa maimelo kupita ku kalondolondo wachuma ndi kasamalidwe kamagulu — zonse zili mkati mwadongosolo limodzi lopangidwa kuti liziyika patsogolo panu pa nthawi yoyenera ndendende. Lowani nawo ogwiritsa ntchito opitilira 138,000 omwe akumanga kale mabizinesi anzeru, othamanga. Yambitsani dongosolo lanu la Mewayz kuyambira $19/mwezi pa app.mewayz.com ndipo potsirizira pake muwone bizinesi yanu momwe imayenera kuwonedwa.