Osapereka Kuweruza Kwakunja

Kupereka chiweruzo pazantchito - kupereka zisankho zofunika kwambiri zamabizinesi kwa mabungwe, alangizi, kapena zida zochotsedwa - ndiyo njira yachangu kwambiri yolepheretsa kuwongolera komwe kampani yanu ikuyendera. Mukasunga umwini wa zisankho zanu ndikudzikonzekeretsa nokha ndi zida zoyenera, mumakhala wogwiritsa ntchito yemwe amatsogolera momveka bwino m'malo mochita zinthu mosokonezeka.

Kodi Kupereka Chiweruzo Chanu Kumatanthauza Chiyani?

Kupereka chiweruzo sikufanana ndi kupereka ntchito. Kugawira ena kumatanthauza kuti mumagawira munthu amene angakwanitse pamene inu mukukhalabe wopanga zisankho. Kuweruza kwakunja kumatanthauza kuti mwapereka chigamulo chokha - kulola gulu lakunja kukufotokozerani zomwe zili zofunika, zomwe muyenera kuziyika patsogolo, komanso momwe bizinesi yanu ikuyendera bwino.

Izi zimachitika mobisa. Bungwe limakuuzani kuti mtundu wanu ukufunika kukonzanso kwathunthu, ndipo mumawakhulupirira chifukwa adakuwonetsani sitimayo. Katswiri amalimbikitsa pivot, ndipo mumatsatira chifukwa mulibe chidziwitso chamkati kuti mutsutsane. Mulu wogawika wa zida 12 zosiyanasiyana umatulutsa malipoti otsutsana, kotero mukuganiza - kapena choyipa, mumasankha yemwe walankhula komaliza.

Zotsatira zake ndi bizinesi yomwe imasokonekera. Mayendedwe amakhala achangu. Kotala lililonse limakhala chizolowezi chotsatira malangizo omwe simunawamvetsetse bwino.

"Eni eni bizinesi yemwe sangathe kuwerenga ma metric awo, kutanthauzira zomwe kasitomala amachita, kapena kutsata zomwe achita pazochita zawo nthawi zonse zizidalira nkhani za munthu wina. Kudalira kumeneko ndikokwera mtengo, ndipo kungapeweke."

Nchifukwa Chiyani Eni Mabizinesi Amagwera Mumsampha Uwu?

Choyambitsa chake nthawi zonse chimakhala chovuta kugwira ntchito popanda mawonekedwe. Bizinesi yanu ikadutsa pa nsanja khumi ndi ziwiri zolumikizidwa - imodzi ya CRM, ina ya imelo, ina ya analytics, ina yoyendetsera polojekiti - mulibe chithunzi chogwirizana. Deta imakhala mu silos. Malipoti amatsutsana. Chidziwitso chakuyanjanitsa zonsezi ndi chachikulu.

Choncho eni ake amachita zomwe akumva zomveka panthawiyi: amalipira wina kuti adziwe. Bungwe la SEO limatanthauzira kuchuluka kwa magalimoto. Mlangizi wazachuma amatanthauzira malire. Katswiri wa zamalonda amatanthauzira fungulo. Katswiri aliyense amagwira ntchito mu silo, monga zida zomwe amalipira.

Chodabwitsa ndichakuti poyesa kufewetsa zovutazo, eni mabizinesi amapanga dongosolo losalimba kwambiri - pomwe njira zamakampani awo zimasonkhanitsidwa kuchokera ku matanthauzidwe achinthu chachiwiri m'malo mwa luntha loyambira.

Kodi Mtengo Weniweni Wopereka Chigamulo Ndi Chiyani?

Ndalama zandalama zimawonekera koma nthawi zambiri zimachepetsedwa. Osunga ma Agency, chindapusa cha alangizi, ndi makontrakitala apadera amawonjezedwa mwachangu. Koma ndalama zobisika ndizowononga kwambiri:

• Kutaya liwiro: Chisankho chilichonse chomwe chimafunika kukambirana ndi munthu wina chimawonjezera masiku kapena masabata kunthawi yanu yophatikizira, pomwe omwe akupikisana nawo omwe ali ndi data yawo amayenda mwachangu.
• Kusalongosoka: Alangizi akunja amakonzekeretsa kuti zinthu zitheke komanso zowoneka bwino, osati chifukwa cha zenizeni zamakasitomala anu, chikhalidwe, kapena momwe ndalama zilili.
• Skill atrophy: Mukapanda kuchita zambiri ndi nzeru zabizinesi yanu, m'pamenenso mumalephera kuunikira upangiri, kuwona malangizo oyipa, kapena kutsogolera motsimikiza.
• Strategic drift: Popanda machitidwe ogwirizana, njira yanu yamabizinesi imakhala yophatikiza malingaliro a anthu ena m'malo mokhala masomphenya ogwirizana, odziwa zambiri.
• Kuchulukana kwa kudalira: Ntchito iliyonse yotumizidwa kunja imapangitsa kuti anthu azidalirana, ndipo kudalira kumapangitsa kusalimba - mgwirizano wa bungwe limodzi ukhoza kusokoneza ntchito yonse yotsatsa.

Kodi Mungatengenso Bwanji Mwini Wazosankha Zamalonda Anu?

Kutenganso chiweruzo ndi vuto lachimangidwe lomwe limafuna njira yothetsera vutoli. Sikokwanira "kutenga nawo mbali" - mumafunikira maziko omwe amapangitsa kukhudzidwa kozama ndi kothandiza.

Choyamba ndikuphatikiza. Pamene CRM yanu, kasamalidwe ka polojekiti yanu, ma analytics anu, kulankhulana kwa gulu lanu, mapaipi anu, ndi kuyang'anira kwanu zachuma zonse zimakhala mkati mwa dongosolo limodzi lophatikizika, mumasiya kufunikira omasulira. Detayo imadzilankhula yokha chifukwa ndi yolumikizana, yokhudzana ndi zochitika, komanso yosasinthasintha.

Chigawo chachiwiri ndi kuwerenga. Pulatifomu yophatikizika imakuthandizani kokha ngati idapangidwira ogwiritsa ntchito, osati mainjiniya. Mawonekedwewa akuyenera kuwonetsa zidziwitso m'njira yomwe mwini bizinesi aliyense - osati wasayansi wa data - atha kuchitapo kanthu nthawi yomweyo. Mukatha kutsegula dashboard imodzi ndikumvetsetsa komwe ndalama zikuchokera, komwe churn ikuchitika, ndi makampeni omwe akupanga ROI yeniyeni, kufunikira kwa matanthauzidwe akunja kumasanduka nthunzi.

Chachitatu ndi cadence. Kupanga nyimbo ya mlungu ndi mlungu kuzungulira deta yanu yogwiritsira ntchito - kuwunikanso, kufunsa mafunso, kupanga zisankho kuchokera pa izo - ndi momwe mumasinthira chida kukhala chotheka. Chiweruzo ndi minofu. Mukamagwiritsa ntchito pafupipafupi ndi chidziwitso chodalirika, imayamba kukhala yamphamvu komanso yachangu.

Kodi Business OS imasintha bwanji pa momwe mumagwirira ntchito?

Mewayz idamangidwa chifukwa cha vutoli. Ndi ma module ophatikizika a 207 - kutengera CRM, zodziwikiratu zotsatsa, kasamalidwe kamagulu, zida zamkati, kusanthula, malonda amalonda, ndi zina zambiri - zimagwira ntchito ngati njira yonse yoyendetsera bizinesi m'malo mwa njira ina yothetsera vuto lomwe ladzaza kale.

Kwa ogwira ntchito 138,000 omwe akuyendetsa kale mabizinesi awo pa Mewayz pa $ 19 mpaka $ 49 pamwezi, kusinthaku kumachitika nthawi yomweyo. M'malo mwa triangulating pakati pa nsanja zisanu ndi mabungwe atatu kuti ayankhe funso limodzi lokonzekera, amatsegula malo amodzi ndikuwona chithunzi chonse. Kuwoneka kumeneko ndi komwe kumabwezeretsa chiweruzo. Osati mlangizi watsopano. Osati bungwe lanzeru. Gwero limodzi la chowonadi chomwe chili chanu chonse.

Mabizinesi abwino kwambiri m'zaka khumi zikubwerazi sadzakhala omwe adalemba alangizi anzeru kwambiri. Adzakhala omwe ogwiritsira ntchito amamvetsetsa bwino manambala awo kuti apange zisankho zabwino kuposa momwe mlangizi aliyense angachitire.

Mafunso Ofunsidwa Kawirikawiri

Kodi kugwiritsa ntchito mapulogalamu abizinesi ndi chimodzimodzi ndi kuweruza kwa kunja?

Ayi - ndipo kusiyanitsa ndikovuta. Mapulogalamu amakupatsirani deta, kapangidwe kake, ndi makina opangira. Imakwaniritsa zisankho zanu moyenera. Kuweruza kwakunja kumatanthauza kupereka chigamulo chokha kwa gulu lakunja lomwe silingafanane ndi zomwe mukukumana nazo, zikhalidwe zanu, kapena kulekerera kwanu pachiwopsezo. Bizinesi yopangidwa bwino monga Mewayz imayika zambiri m'manja mwanu, osati zochepa, zomwe zikutanthauza kuti mumapanga zisankho zabwino - osati zochepa.

Kodi ndingadziwe bwanji ngati ndapereka kale zambiri zabizinesi yanga?

Chizindikiro chodalirika ndi nkhawa yodalira. Ngati kuchoka kwa bungwe limodzi, kontrakitala, kapena chida kukulepheretsani kumvetsetsa kapena kugwira ntchito yofunika kwambiri pabizinesi yanu, mwapereka chiweruzo m'malo mongophedwa. Chizindikiro china ndi ma metric owoneka bwino - ngati simungathe kufotokoza chifukwa chomwe nambala yayikulu idasunthira mwezi watha popanda kuyimbira munthu kaye, ntchitoyo yachoka kunja kwaulamuliro wanu wopanga zisankho.

Kodi mabizinesi ang'onoang'ono angakwanitse kusunga chiweruzo mkati?

Mabizinesi ang'onoang'ono sangakwanitse kutero. Alangizi akunja amagulidwa pamitengo yamabizinesi okhala ndi malire akulu komanso zisankho zapang'onopang'ono. Oyambitsa ndi ogwira ntchito ang'onoang'ono amayenda mofulumira, amagwira ntchito mopanda malire, ndipo amafunika kuyendayenda mofulumira - palibe chomwe chimagwirizana ndi chitsanzo chomwe chimayendetsa chisankho chilichonse kupyolera mwa munthu wina. Mapulatifomu ngati Mewayz, kuyambira $19 pamwezi, adapangidwa makamaka kuti apatse mabizinesi ang'onoang'ono ndi apakati njira zogwirira ntchito zomwe poyamba zinali zofikiridwa ndi magulu abizinesi okhala ndi madipatimenti odzipereka.

Siyani kubwereketsa momwe anthu amaonera bizinesi yanu. Yambani kuyesa kwanu kwaulere pa Mewayz ndikuwona kutanthauza kuyendetsa ntchito yanu yonse pamalo amodzi — ndikuwoneka bwino, zonse, komanso kuwongolera chisankho chilichonse chofunikira.