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The HBO brand doesn’t deserve this

Once synonymous with premium television, HBO has been through endless cycles of brand dilution. Now it’s bracing for another merger. HBO Max might be getting a brand update. Again.

1047 views
Design

How Taco Bell is becoming the Apple of fast food

With its third annual Live Mas LIVE, Taco Bell is turning its ‘product launch’ event into full-on variety show hosted by Vince Staples. Its an over-the-top brand moment that more companies should embrace. When Taco Bell CEO Sean Tresvant first joined the company as chief brand officer back in 2021,...

1396 views

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