Case Study: How Estudi Gràfic, a Barcelona Design Agency, Added €180K/Year With White-Label SaaS

Barcelona's creative industry is booming, with over 12,000 creative companies generating €12 billion annually [Source: Barcelona Creative Industry Statistics 2026]. But for many agencies, growth comes with rising costs and shrinking margins. Estudi Gràfic, a 15-person boutique design agency founded in 2010, faced this exact challenge.

This case study examines how Estudi Gràfic transformed their business model using Mewayz's white-label platform, turning service work into scalable product revenue and adding €180,000 in annual recurring revenue without increasing overhead.

The Challenge: High-Touch Services, Limited Scalability

Estudi Gràfic built their reputation on exceptional branding and web design for Barcelona's hospitality and tourism sector. But by 2024, they hit a ceiling.

"We were the classic agency hamster wheel," recalls CEO Maria Torres. "Great work led to more clients, which meant hiring more project managers. Our margins were compressed by Barcelona's competitive talent market. We were trading time for money, and there are only so many hours in a day."

Their challenges were specific:

• Project-Based Revenue: 100% of income came from one-off projects with no recurring component
• High Client Churn: After delivering websites, clients often moved to cheaper maintenance providers
• Manual Processes: Each client required custom setup for basic business functions (CRM, invoicing, task management)
• Limited Upsell Potential: Beyond design refreshes, few opportunities to expand client relationships

The numbers told the story:

"We needed to fundamentally change our business model," says Torres. "But developing our own software was cost-prohibitive, and we didn't want to become a tech company."

The Solution: White-Label Business OS as a Service Bundle

In Q1 2024, Estudi Gràfic discovered Mewayz's white-label partnership program. The platform offered 208 business modules that could be rebranded as their own – from CRM and project management to invoicing and client portals.

"It was the missing piece," says Torres. "We could bundle a business operating system with our design services, creating an ongoing service relationship."

Their implementation strategy:

1. Selective Module Bundling

Rather than offering all 208 modules, Estudi Gràfic curated bundles specific to their client base:

• Restaurant/Hospitality Bundle: Table management, reservation system, inventory, CRM
• Tour Operator Bundle: Booking system, customer portal, payment processing, itinerary management
• Retail Bundle: POS, inventory, customer loyalty, e-commerce integration

2. Transparent Pricing Structure

They priced bundles at €99-249/month – significantly less than clients would pay for individual tools – while maintaining 94% margins thanks to Mewayz's white-label pricing.

3. Seamless Integration Workflow

Estudi Gràfic developed a standardized onboarding process that integrated the white-label platform with the websites they built:

"We treat the business OS as the 'engine' behind the beautiful website we create. Clients get a complete solution that actually helps them run their business, not just a digital brochure." – Maria Torres, CEO

The Transformation Timeline

The Results: By the Numbers

The impact on Estudi Gràfic's business was transformative across multiple dimensions:

Revenue Composition Shift

Perhaps most importantly, Estudi Gràfic transformed their revenue model:

"The recurring revenue changed everything," notes Torres. "We can now plan hires, invest in training, and focus on client success rather than constantly chasing new projects. Our team is more stable, and our clients are more successful."

Why This Model Works for Creative Agencies

Estudi Gràfic's success stems from several key advantages of the white-label approach:

1. Natural Fit with Existing Services

Creative agencies already understand client workflows and pain points. Bundling business tools with design services solves broader business problems.

2. Zero Marketing Cost

Existing client relationships provide the perfect channel. Estudi Gràfic achieved all growth through their current roster without spending on advertising.

3. High Margin Economics

With 94% gross margins on the white-label portion, the model is significantly more profitable than traditional agency services.

4. Scalable Implementation

Mewayz's modular approach allowed Estudi Gràfic to start small and expand offerings as they gained confidence.

"The most surprising benefit was how it improved our client relationships. We're now strategic partners in their operations, not just vendors who design their website. This has led to more referrals and longer-term engagements." – Maria Torres

Lessons for Other Agencies

Based on Estudi Gràfic's experience, here are key recommendations for agencies considering white-label SaaS:

• Start with Your Best Clients: Pilot with clients who already trust you and have clear pain points
• Bundle Strategically: Don't offer everything – curate modules that complement your core services
• Price for Value: Focus on the business value delivered, not just cost-plus pricing
• Invest in Onboarding: Develop a smooth process that showcases the platform's immediate benefits
• Measure What Matters: Track MRR, retention, and client success metrics from day one

Looking Ahead

Estudi Gràfic plans to expand their white-label offerings in 2025, targeting €300,000 in ARR. They're also exploring industry-specific templates that can further reduce onboarding time.

"This isn't just an add-on service anymore," says Torres. "It's core to our positioning as a business transformation partner for Barcelona's creative industries. The white-label platform allows us to compete with larger agencies while maintaining our boutique approach."

Frequently Asked Questions